“YouTube sebagai media alternatif komunikasi politik: Integrasi Wacana Multimodal dalam Komunikasi Video Kampanye Politik “Prabowo-Gibran Memang Istimewa”

Jusuf Ariz Wahyuono (Flinders University)
Eva Ulviati (Gajah Mada University)
Arun Panrita Arifin (Gajah Mada University)

Populika
Vol. 14 No. 2 (2026): Populika

This study analyzes the multimodal discourse in Prabowo-Gibran's YouTube campaign videos. The goal is to understand how these advertising videos use various modes to construct their political meanings and messages. The object of this research is a video titled "Prabowo Gibran Is Special," uploaded to the Gerindra TV channel in 2024. This video conveys the message of Prabowo-Gibran's closeness, their positive image, and their commitment to their political vision and mission. Through its visual presentation, this video also seeks to inspire and unite Indonesian society by showcasing the values ​​of nationalism, solidarity, and unity. Keywords: YouTube; political communication; multimodal discourse analysis; political videos; 2024 presidential election.