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Jusuf Ariz Wahyuono
Flinders University
Humanities Languange, Linguistic, Communication & Media Social Sciences Other

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“YouTube sebagai media alternatif komunikasi politik: Integrasi Wacana Multimodal dalam Komunikasi Video Kampanye Politik “Prabowo-Gibran Memang Istimewa” Jusuf Ariz Wahyuono; Eva Ulviati; Arun Panrita Arifin
POPULIKA Vol. 14 No. 2 (2026): Populika
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/populika.v14i2.2439

Abstract

This study analyzes the multimodal discourse in Prabowo-Gibran's YouTube campaign videos. The goal is to understand how these advertising videos use various modes to construct their political meanings and messages. The object of this research is a video titled "Prabowo Gibran Is Special," uploaded to the Gerindra TV channel in 2024. This video conveys the message of Prabowo-Gibran's closeness, their positive image, and their commitment to their political vision and mission. Through its visual presentation, this video also seeks to inspire and unite Indonesian society by showcasing the values ​​of nationalism, solidarity, and unity. Keywords: YouTube; political communication; multimodal discourse analysis; political videos; 2024 presidential election.
Co-Authors Arun Panrita Arifin Eva Ulviati