Pengaruh Personality Behavior dalam Komunikasi Mahasiswa Inhil terhadap Budaya Jawa: Pendekatan Integrasi Theory of Planned Behavior (TPB)

Sulaiman Abdul Rasid (Institut agama Islam negeri Ponorogo)
Levi Nur Alfiah (Institut Agama Islam Negeri Ponorogo)
M. Fadli Azhari (Institut Agama Islam Negeri Ponorogo)
Elda Mahdi (Universitas Agama Islam Negeri Zawiyah Cot Kala Langsa)

AL-BAHTS: Jurnal Ilmu Sosial, Politik, dan Hukum
Vol 2 No 2 (2025): AL-BAHTS: Jurnal Ilmu Sosial, Politik, dan Hukum

This study explores the impact of personality traits on the socio-cultural adaptation of Indragiri Hilir students in Ponorogo, using the Big Five Personality Traits and the Theory of Planned Behavior (TPB). Data were analyzed with PLS-SEM. Neuroticism has the strongest influence on Attitude Towards Behavior (ƒ² = 0.648), while other traits have minor effects. ATB (ƒ² = 0.205) and Subjective Norms (ƒ² = 0.210) moderately affect socio-cultural behavior changes. The model shows strong predictive ability for ATB (R² = 0.856), moderate for CSB (R² = 0.595), and small for SN (R² = 0.487). The findings emphasize the role of personality in adaptation and recommend cultural exchange programs for student organizations.