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Pengaruh Personality Behavior dalam Komunikasi Mahasiswa Inhil terhadap Budaya Jawa: Pendekatan Integrasi Theory of Planned Behavior (TPB) Sulaiman Abdul Rasid; Levi Nur Alfiah; M. Fadli Azhari; Elda Mahdi
AL-BAHTS: Jurnal Ilmu Sosial,Politik, dah Hukum Vol 2 No 2 (2025): AL-BAHTS: Jurnal Ilmu Sosial, Politik, dan Hukum
Publisher : Universitas Islam Indragiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/albahts.v2i3.4079

Abstract

This study explores the impact of personality traits on the socio-cultural adaptation of Indragiri Hilir students in Ponorogo, using the Big Five Personality Traits and the Theory of Planned Behavior (TPB). Data were analyzed with PLS-SEM. Neuroticism has the strongest influence on Attitude Towards Behavior (ƒ² = 0.648), while other traits have minor effects. ATB (ƒ² = 0.205) and Subjective Norms (ƒ² = 0.210) moderately affect socio-cultural behavior changes. The model shows strong predictive ability for ATB (R² = 0.856), moderate for CSB (R² = 0.595), and small for SN (R² = 0.487). The findings emphasize the role of personality in adaptation and recommend cultural exchange programs for student organizations.