<![CDATA[This study aims to describe what are the survival strategies that must be carried out, so UMKM are able to continue to survive in business, especially during the Covid-19. The technique data is literature and secondary data. The research methodology used analysis SWOT which is then described in a qualitative approach. The results showed that business during COVID-19 experienced a change in habits, from doing business that did not use telecommunications technology and media before Covid 19. Digitalize business during the COVID-19 is one of strategy to be able to maintain business, and also trends in the use of technology and telecommunications media, such as online business during the COVID-19.]]>
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