<![CDATA[This study examines how Buya Hamka's humanistic Islamic thought has been influential in addressing the moral issues of Generation Z in the digital age, particularly on social media. The broader question is how classical Islamic ethics can be transformed into a useful moral framework for modern digital practice. To combat phenomena such as digital arrogance, performative religiosity, and the rise of "show-off culture," this study aims to develop a model of "Digital Neo-Humanism" derived from Hamka's modern Sufism. Using a descriptive-analytical design, this study draws on Hamka's works, including Modern Sufism, Guidelines for Muballigh (Preacher Guidelines), and Philosophy of Life. This research is supported by sociological data on Generation Z's digital habits, obtained from recent academic reports and surveys. Thematic coding was used to examine the data for ethical rules related to digital behavior. The study found that two key Sufi concepts emphasized by Hamka, muraqabah (awareness of God's existence) and zuhud aktif (engaged detachment), offer a powerful ethical counterbalance to the culture of self-presentation and validation-seeking prevalent among Gen Z. These findings have significant implications for Islamic education, digital literacy programs, and contemporary da'wah approaches as they encourage a shift away from excessive piety. The study concludes that Hamka's modern Sufism offers a positive foundation for the development of ethical digital behavior and encourages further empirical study of how his pedagogy can be applied within youth communities.]]>
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