<![CDATA[Business ethics is an essential fondation for managing modern companies, particulary in facing the challenges of global competition demands for transparency, and increasing attention to social responsibility. This study aims to analyze the implementation of business ethis in corporate management and its impact on operational effectiveness, stakeholder relations, and corporate sustainability. The researvh method ised is a literature review and qualititave analysis of managgement practices in various companies that apply ethical principles in their business activities. The results show that consistent application of business ethics can improve a company’s reputation, strengthen customer and employee trust, and minimize the risk of conflict and legal violations. Furthermore, the integration of ethics into managerial decision-making contributes to the creation of a positive and sustainability-oriented organizational culture. This study confirms that business ethics is not merely a complementary aspect, nit a core strategy that determines a company’s competitiveness and long-term sustainability]]>
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