<![CDATA[The micro, small, and medium enterprise (MSME) sector plays an important role in sustaining and strengthening regional economic resilience. Nganjuk Regency, as one of the regions with a dominant MSME sector, faces both challenges and opportunities in the development of community-based enterprises. This study aims to analyze the business feasibility of MSMEs as an effort to strengthen local economic resilience in Nganjuk Regency. A qualitative approach was employed in this study, with data collected through direct interviews with informants and field observations. Based on the field findings, it was revealed that most MSMEs in Nganjuk Regency are considered feasible from a non-financial perspective, particularly in terms of market, management, and socio-economic aspects. The business feasibility of MSMEs has been proven to contribute to job creation, improving community welfare, and maintaining regional economic stability. Therefore, strengthening MSME capacity through continuous assistance and sustainable policies is highly necessary.]]>
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