<![CDATA[This study analyzes the level of technology adoption and its impact on the business development of micro, small, and medium enterprises (MSMEs) in Gorontalo City, Indonesia. Using a quantitative descriptive comparative design, data were obtained from 86 MSMEs 43 assisted and 43 non-assisted through structured questionnaires. The results reveal significant differences in technology adoption levels between the two groups (p < 0.05). Furthermore, the study confirms a strong positive impact of technology adoption on business growth (p < 0.01), where MSM Es with a high level of digital adoption experienced approximately 25–30% higher income growth compared to those with low adoption. These findings emphasize that technological adoption not only distinguishes business performance among MSMEs but also acts as a key driver for income expansion and competitive advantage through digital transformation. These results position technology adoption as both a key differentiator of MSME performance and a vital driver of sustainable growth and competitiveness. Policymakers should prioritize targeted digital training to bridge this gap.]]>
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