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All Journal Jurnal Paradigma Ekonomika
Moh. Rizki Drajatun
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Economics, Econometrics & Finance

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Analisis Tingkat Adopsi Teknologi dan Dampaknya Terhadap Perkembangan Usaha UMKM Di Kota Gorontalo (Studi Kasus Pada UMKM Binaan Dan Non Binaan) Moh. Rizki Drajatun; Abdul, Irawati; Rantow Payu, Boby
Jurnal Paradigma Ekonomika Vol. 21 No. 1 (2026): Jurnal Paradigma Ekonomika
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jpe.v21i1.49110

Abstract

This study analyzes the level of technology adoption and its impact on the business development of micro, small, and medium enterprises (MSMEs) in Gorontalo City, Indonesia. Using a quantitative descriptive comparative design, data were obtained from 86 MSMEs 43 assisted and 43 non-assisted through structured questionnaires. The results reveal significant differences in technology adoption levels between the two groups (p < 0.05). Furthermore, the study confirms a strong positive impact of technology adoption on business growth (p < 0.01), where MSM Es with a high level of digital adoption experienced approximately 25–30% higher income growth compared to those with low adoption. These findings emphasize that technological adoption not only distinguishes business performance among MSMEs but also acts as a key driver for income expansion and competitive advantage through digital transformation. These results position technology adoption as both a key differentiator of MSME performance and a vital driver of sustainable growth and competitiveness. Policymakers should prioritize targeted digital training to bridge this gap.
Co-Authors Boby Rantow Payu Irawati Abdul