Jurnal Ilmiah Ekonomi dan Manajemen
Vol. 4 No. 7 (2026): Juli

Perancangan Website Promosi dan Pemesanan Sembako Rumah Tangga di Sampoerna Retail Community Annisa Deli Serdang dengan Menggunakan Metode Waterfall

Dinda Dwijayanti (Univertas Nahdlatul Ulama Sumatera Utara)
Furqan Khalidy (Univertas Nahdlatul Ulama Sumatera Utara)
Mardiah Mardiah (Univertas Nahdlatul Ulama Sumatera Utara)



Article Info

Publish Date
15 Jul 2026

Abstract

The rapid advancement of information technology has encouraged businesses to utilize websites as promotional and ordering media to improve service effectiveness. SRC Annisa Deli Serdang still conducts product promotion and ordering manually, resulting in limited marketing reach and inefficient data management. This study aims to design and develop a website for promoting and ordering household products to enhance operational efficiency and customer service quality. The research employed the Research and Development (R&D) method using the Waterfall development model, which consists of requirements analysis, system design, implementation, testing, and maintenance. Data were collected through observation, interviews, and literature review, while system functionality was evaluated using Black Box Testing. The results indicate that the developed website successfully provides integrated features, including product catalogs, online ordering, customer management, product management, and sales reporting. All system functions operated according to user requirements and performed effectively. Therefore, the developed website provides an effective solution for improving promotional activities, accelerating the ordering process, and supporting more efficient and integrated sales management.

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Journal Info

Abbrev

jiem

Publisher

Subject

Other

Description

JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM) berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada ...