<![CDATA[This study examines the vitality of the Nias language (Li Niha) among young speakers in the era of globalization using UNESCO’s (2003) Language Vitality and Endangerment framework. A convergent mixed methods design was employed involving 150 participants aged 15–30 years from Gunungsitoli, Telukdalam, and Mandrehe. Data were collected through questionnaires, in-depth interviews, and non-participant observations and analyzed using descriptive statistics, binary logistic regression, and reflexive thematic analysis. The findings reveal that Li Niha has a composite vitality score of 2.71 out of 5, placing it in the vulnerable category. Language use remains high in traditional ceremonies (90.7%) and communication with elderly family members (83.3%), but declines substantially in formal education (9.0%) and digital communication (9.0%). Intergenerational transmission shows a sharp decrease from 76.0% among grandparents and parents to 21.3% among youth and younger siblings. Logistic regression identified urban residence (OR = 3.20), social media use (OR = 2.33), and higher education (OR = 2.06) as significant predictors of language shift, while parental use of Li Niha at home (OR = 0.26) emerged as the strongest protective factor. The study highlights the urgency of family-based and digitally integrated language revitalization strategies to ensure the future sustainability of Li Niha.]]>
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