IIJSE
Vol 9 No 2 (2026): Sharia Economics

Qualitative Analysis of Multicultural Culture in the Code of Ethics and Global Unilever Annual Report 2024

Cindy Fionna (Bangka Belitung University, Bangka Belitung, Indonesia)
Badariah Lestari (Bangka Belitung University, Bangka Belitung, Indonesia)
Afrini Ramayanti (Bangka Belitung University, Bangka Belitung, Indonesia)
Dian Prihardini Wibawa (Bangka Belitung University, Bangka Belitung, Indonesia)



Article Info

Publish Date
31 May 2026

Abstract

Global business expansion puts corporate companies in a challenging position in aligning organizational policies with different backgrounds in operational areas. This study analyzes the existence of a multicultural cultural integration strategy through secondary data from the Code of Business Principles document and the Annual Report and Accounts for 2024. Using descriptive qualitative analysis methods, and triangulation of data and sources, three main findings were obtained: (1) Gender representation as much as 44% of global legitimacy inclusivity; (2) Adaptation of global and local cultural dimensions through respect for customary rights and lands; and (3) The implementation of the Speak Up system and reporting to mitigate ethical risks and also Power Distance. This research confirms that global ethical standardization and governance transparency not only improve the psychological safety of employees, but strengthen investor trust and improve the company's image in a sustainable manner.

Copyrights © 2026






Journal Info

Abbrev

iijse

Publisher

Subject

Economics, Econometrics & Finance

Description

The Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) is Sharia Economics Journal published by Sharia Economics Department Institut Pesantren KH. Abdul Chalim, Mojokerto. The Journal focuses on the issues of Sharia Economics, the History of Islamic Economic Thought, Islamic Law, Local ...