<![CDATA[This study examines the management of Islamic propagation (dakwah) from the perspective of KH Hasyim Asy'ari, focusing on the concepts, strategies, and implementation of Islamic propagation he applied in society. According to KH Hasyim Asy'ari, Islamic propagation is not only oriented towards conveying Islamic teachings but also emphasizes the importance of education, morals, role models, and sound organizational management in achieving Islamic propagation goals. This study aims to determine the concept of Islamic propagation management according to KH Hasyim Asy'ari and its relevance to modern society. This study uses a qualitative method with a library research approach. Data sources come from various written materials, including books, journal articles, and other literature discussing KH Hasyim Asy'ari's thoughts on Islamic propagation and management. The analysis process includes data collection, data reduction, presentation of results, and drawing conclusions. The results of the study indicate that KH Hasyim Asy'ari's perspective on da'wah management includes da'wah planning based on the Qur'an and Hadith, organizing through educational institutions and religious organizations, implementing da'wah using wisdom and exemplary methods, and monitoring that emphasizes moral and spiritual evaluation. His thoughts are relevant to the modern era because they are able to build da'wah that is moderate, moral, and oriented towards the unity of the people.Keywords: Preaching Management, KH Hasyim Asy'ari, Islamic Preaching, Islamic Education]]>
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