<![CDATA[This study aims to analyze the transformation of data-based school quality culture in the digital era through the identification of quality culture, evaluation of its implementation, and strengthening strategies in educational governance. This study employed a qualitative approach using a literature review method by collecting data from journal articles, books, policy documents, and relevant studies related to quality culture, data-based educational management, and educational digitalization. The data were analyzed descriptively and analytically through data reduction, categorization, interpretation, and conclusion drawing. The findings indicate that a data-based quality culture is characterized by objective decision-making, the strengthening of an evaluative culture, reflective leadership, and the utilization of digital technology in educational management. However, its implementation still faces several challenges, including low data literacy, the dominance of administrative culture, limited human resources, and the suboptimal use of digital platforms as a basis for strategic reflection. This study also found that educational digitalization does not automatically improve school quality unless it is accompanied by changes in organizational culture and evidence-based work patterns. Therefore, strengthening quality culture in the digital era should be directed toward improving data literacy, developing transformational leadership, providing digital infrastructure, and strengthening collaboration among educational stakeholders. This study contributes to strengthening perspectives on the importance of integrating data-based work culture in realizing adaptive, accountable, and sustainable educational governance.]]>
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