Character education is a fundamental effort to build a quality generation that is not only intellectually competent but also has a strong moral and ethical foundation. This study aims to examine the concept, implementation, and impact of character education in shaping quality young generations in Indonesia. The method used is a qualitative descriptive approach with a literature study, by reviewing various relevant scientific sources including journals, books, and research results related to character education. The results of the study indicate that character education carried out systematically through formal and non-formal educational institutions can significantly form students' character, including responsibility, discipline, honesty, and social awareness. Strengthening character education through the Merdeka Curriculum, school culture, and collaboration with the community is considered effective in developing the potential of the younger generation. This study concludes that character education is not merely an additional program, but is the core of the educational process that must be consistently implemented at all levels of education.
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