Social media today is not only a means of communication but also a space for displaying personal activities, including acts of charity (sadaqah). The phenomenon of “flexing” in charity has emerged as a form of expression that may have two sides: it can serve as inspiration, but it can also lead to acts of showing off (riya). This study aims to analyze this phenomenon from the perspective of Qur’anic values. The method used is a mixed method approach, combining literature review and questionnaire distribution among adolescent social media users. The results show that most respondents consider charity-related content to be inspiring; however, it also has the potential to lead to riya if it is performed to gain social recognition. Therefore, awareness is needed in maintaining sincere intentions and ethical behavior in social media use so that Qur’anic values are preserved.
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