<![CDATA[This study aims to reveal how the transformation of artificial intelligence-based da'wah communication has taken place optimally at the research site, as well as to examine the role of artificial intelligence in transforming Islamic education media and its implications for the authenticity of Islamic values. This research is important because a gap exists between the field's near-optimal outcomes and theoretical perspectives that emphasize various ethical and structural challenges in integrating AI into da'wah and Islamic education. The method used is qualitative with a case study approach, employing observation, semi-structured interviews, and documentation, analyzed using the Miles and Huberman model. The results show that the success of da'wah transformation is supported by technological readiness, human resource preparedness, and institutional support, while preachers (da'i) remain in control of the substance of the message. In Islamic education, artificial intelligence has enhanced efficiency and learning motivation, yet educators consciously limit the technology's role to technical aspects, thereby preserving spiritual value formation. These findings confirm that user wisdom is the decisive factor in successfully integrating AI without reducing Islamic values.]]>
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