Pinisi Journal of Entrepreneurship Review
Vol. 3 No. 3 (2025): Pinisi Journal of Entrepreneurship Review

How Entrepreneurship Education and Demographic Factors Shape Entrepreneurial Intention: The Mediating Role of Entrepreneurial Attitude

Gerry Gregorius (Universitas Mulawarman, Indonesia)
Rahcmad Budi Suharto (Universitas Mulawarman, Indonesia)
Jiuhardi Jiuhardi (Universitas Mulawarman, Indonesia)
Djoko Setyadi (Universitas Widya Gama Mahakam Samarinda, Indonesia)



Article Info

Publish Date
15 Nov 2025

Abstract

In recent years, unemployment among university graduates has remained an important economic challenge, increasing the relevance of entrepreneurship as a strategic pathway for employment creation and economic resilience. This study examines the direct and indirect effects of entrepreneurship education and demographic factors on entrepreneurial intention, with entrepreneurial attitude serving as a mediating variable. A quantitative explanatory approach was employed to investigate the relationships among the proposed variables. Data were collected from 78 respondents selected through proportional random sampling in a higher education context. The findings indicate that entrepreneurship education, demographic factors, and entrepreneurial attitude significantly influence entrepreneurial intention, both directly and indirectly. The results further suggest that entrepreneurial attitude functions as an important mediating mechanism that strengthens the contribution of entrepreneurship education and demographic characteristics to entrepreneurial intention. These findings imply that strengthening entrepreneurial intention requires not only effective entrepreneurship education but also greater attention to individual background characteristics and the formation of positive attitudes toward entrepreneurship. This study offers practical implications for higher education institutions in designing entrepreneurship learning programs that are more adaptive, inclusive, and oriented toward the development of entrepreneurial mindset and intention. The study also provides a basis for future research to expand the model by incorporating additional predictors and broader methodological approaches.

Copyrights © 2025






Journal Info

Abbrev

PJER

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

This journal publishes scholarly works in entrepreneurship and related fields, with particular emphasis on theoretical, empirical, and applied studies that contribute to the advancement of entrepreneurship research and practice across diverse contexts. The journal welcomes original research ...