Masterpiece Journal Society Service Insight
Vol. 2 No. 1 (2026): February 2026

A Comparative Analysis of Financial Management and Profitability between Digital Ecosystem-Based Retail Companies and Conventional Retail Companies Listed on the Indonesia Stock Exchange (IDX)

Siti Athirah Asmarani (Accounting Study Program, Faculty of Economics and Business, Muhammadiyah University of Makassar)
Syahra Darajat Salsabila (Accounting Study Program, Faculty of Economics and Business, Muhammadiyah University of Makassar)
Nurhalima (Accounting Study Program, Faculty of Economics and Business, Muhammadiyah University of Makassar)
Muchriana Muchran (Accounting Study Program, Faculty of Economics and Business, Muhammadiyah University of Makassar)



Article Info

Publish Date
02 Feb 2026

Abstract

The development of digital ecosystems has transformed the competitive landscape of the retail sector in Indonesia, raising questions about which business model excels in financial management and profitability. This study aims to analyze and compare the financial management performance and profitability levels of digital ecosystem-based retail companies versus conventional retail companies listed on the Indonesia Stock Exchange (IDX) during the 2023–2025 period. A comparative quantitative approach using purposive sampling was employed, resulting in a sample of six companies (three digital ecosystem issuers: BELI, BUKA, GOTO; and three conventional issuers: AMRT, LPPF, HERO), yielding 18 panel data observations. Financial management was measured via cash turnover, inventory turnover, and the operating expense ratio (BOPO), while profitability was measured via Return on Assets (ROA), Return on Equity (ROE), and Net Profit Margin (NPM). Data were analyzed using the Independent Sample T-test following the Kolmogorov-Smirnov normality test and Levene’s homogeneity test. The results indicate significant differences (Sig. 0.000 < 0.05) across all tested indicators. Digital retailers outperformed in cash and inventory turnover speeds but lagged significantly in operating cost efficiency (average BOPO of 118.60% compared to 92.10% for conventional retailers). Regarding profitability, conventional retailers consistently recorded positive ROA, ROE, and NPM, whereas digital retailers remained in a net loss position. These findings indicate that the working capital efficiency advantage of digital ecosystems has not yet translated into net profitability, consistent with a U-shaped relationship pattern observed during the early stages of digital transformation.

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Journal Info

Abbrev

masterpiace

Publisher

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Masterpiece Journal Society Service Insight is a scientific journal published by Amerta Institute. It focuses on disseminating the results of community service activities that create real and innovative impacts across various fields, including education, health, economic empowerment, the ...