Hedonic Behavior In The Use Of E-Money: An Experimental Study On Students Of The Faculty Of Economics At Private Universities In Palembang City

Angka Wijaya (Universitas IBA)
Hadli Hadli (Universitas IBA)
Daddyan Ariev Imantha (Universitas IBA)
Naura Ilgalia Putri (Universitas IBA)

EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Vol 14 No 3 (2026): Juli

This study was motivated by the increasing intensity of e-money use among students. Although e-money provides convenience in transactions, this condition also encourages the emergence of uncontrolled consumptive behavior financially. This study observes variables such as hedonistic behavior, personal financial literacy, and intensity of e-money use. The population in this study consisted of active students of the Faculty of Economics at a private university in Palembang in 2025, with a sample size of 361 respondents. The results show that the intensity of e-money usage does not affect hedonistic behavior, and personal financial literacy also does not affect hedonistic behavior. However, personal financial literacy significantly affects the intensity of e-money usage. These findings emphasize the importance of personal financial literacy in moderating e-money usage, which can help students manage their finances more wisely despite the increasing ease of digital transactions.