The Influence Of Financial Technology, Herding Behavior, And Risk Tolerance On The Investment Decisions Of Generation Z In Palu City

Lesmana Adelyanto Sampe (Tadulako University)
Fatlina Zainuddin (Departemen Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Tadulako, Indonesia)
Muhammad Yunus Kasim (Departemen Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Tadulako, Indonesia)
Rizkiani Iskandar (Departemen Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Tadulako, Indonesia)

EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Vol 14 No 3 (2026): Juli

This study aims to analyze the influence of financial technology, herding behavior, and risk tolerance on investment decisions of Generation Z in Palu City. This study used a quantitative approach by distributing questionnaires to 75 respondents who are active Generation Z investors. Data analysis was conducted using the multiple linear regression method. The results showed that financial technology has a positive and significant effect on investment decisions, which means that the higher the use of digital financial technology, the greater the tendency of Generation Z to make investment decisions efficiently and confidently. Meanwhile, herding behavior and risk tolerance did not have a significant effect on investment decisions, indicating that Generation Z in Palu City tends to make decisions based on rational and independent considerations. Simultaneously, these three variables influence investment decisions.