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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Lesmana Adelyanto Sampe
Tadulako University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other

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The Influence Of Financial Technology, Herding Behavior, And Risk Tolerance On The Investment Decisions Of Generation Z In Palu City Lesmana Adelyanto Sampe; Fatlina Zainuddin; Muhammad Yunus Kasim; Rizkiani Iskandar
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 3 (2026): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i3.10287

Abstract

This study aims to analyze the influence of financial technology, herding behavior, and risk tolerance on investment decisions of Generation Z in Palu City. This study used a quantitative approach by distributing questionnaires to 75 respondents who are active Generation Z investors. Data analysis was conducted using the multiple linear regression method. The results showed that financial technology has a positive and significant effect on investment decisions, which means that the higher the use of digital financial technology, the greater the tendency of Generation Z to make investment decisions efficiently and confidently. Meanwhile, herding behavior and risk tolerance did not have a significant effect on investment decisions, indicating that Generation Z in Palu City tends to make decisions based on rational and independent considerations. Simultaneously, these three variables influence investment decisions.
Co-Authors Fatlina Zainuddin Muhammad Yunus Kasim Rizkiani Iskandar