Jurnal Komunikasi dan Kajian Media
Vol. 9 No. 1 (2025): JURNAL KOMUNIKASI DAN KAJIAN MEDIA

KEBIJAKAN REDAKSI MEDIA MASSA SUMATERA BARAT DALAM PRAKTIK KONGLOMERASI MEDIA : STUDI KASUS MEDIA ONLINE KLIKPOSITIF.COM DAN KATASUMBAR.COM

Diego Diego (Universitas Andalas)
Farah Saniyya (Universitas Andalas)
Sarmiati (Universitas Andalas)



Article Info

Publish Date
30 Apr 2025

Abstract

The practice of media conglomeration is closely related to the desire of media owners to dominate the market, both the reader market and the advertiser market. This study discusses how the policies and practices of Media Conglomeration are carried out by Classy Corporation which has several business units. The focus of the research is on the online media Klikpositif.com and Katasumbar.com. This research is a qualitative study with a case study approach and a constructivism paradigm. The analysis uses the theory of Political Economy of Media by Vincent Mosco, namely Commodification, Spatialization and Structuration. The results of this study show that the policies of the two online media are oriented towards the advertiser market and the reader market through editorial policies. Both online media utilize Classy Corporation's resources in operating to maximize media management. The commodification of workers in the leaders of the online media Klikpositif.com and Katasumbar.com results in the homogenization of work systems and policies. Keywords: Editorial Policy, Conglomerate, Online Mass Media

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Journal Info

Abbrev

jkkm

Publisher

Subject

Description

Komunikasi dan Kajian Media is a journal dedicated to publishing research dan conceptual articles in areas of communication and media studies. Papers published by the journal aim to represent important advances of significance to specialists within each field. Jurnal Komunikasi dan Kajian Media ...