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Apsari Wahyu K
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Jurnal Komunikasi dan Kajian Media
Published by Universitas Tidar
ISSN : 25977490     EISSN : 25982869     DOI : https://doi.org/10.31002/jkkm.
Core Subject :
Komunikasi dan Kajian Media is a journal dedicated to publishing research dan conceptual articles in areas of communication and media studies. Papers published by the journal aim to represent important advances of significance to specialists within each field. Jurnal Komunikasi dan Kajian Media seeks to share knowledge between those who study communication and those who practice it by publishing theoretical and empirical research. This journal is a valuable source of knowledge for the following people: academics, communication practitioners, students, government, and private companies. Jurnal Komunikasi dan Kajian Media focuses on writings that contains research and contemporary thinking in the field of Communication Studies in various angles/perspectives. include: 1. Strategic Communication : Public Relations, Marketing Communication, Advertising 2. Media Studies : Mass Communication, Journalism, Cultural Studies, Media and Gender, Political Economy of the Media
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Articles 24 Documents
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FEMALE RESISTANCE AND JAVANESE CULTURAL SYMBOLISM IN THE MUSIC VIDEO 'LATHI' BY WEIRD GENIUS (FT. SARA FAJIRA) Fathul Qorib; Aizun Najih; Ziya Ibrizah
Jurnal Komunikasi dan Kajian Media Vol. 8 No. 2 (2024): JURNAL KOMUNIKASI DAN KAJIAN MEDIA
Publisher : Universitas Tidar

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Abstract

The use of traditional cultural elements in popular media tends to increase as it can attract audience attention. Similarly, in the music video "Lathi" by Weird Genius (ft. Sara Fajira), Javanese cultural elements are utilized in its visual narrative and lyrics. This study aims to analyze how Javanese culture is depicted in the "Lathi" music video using Ferdinand de Saussure's semiotic approach and Vincent Mosco's commodification theory. The method used is descriptive qualitative analysis of signs (signifiers) and meanings (signifieds) in eight selected scenes from the "Lathi" music video. The results show that Javanese cultural elements, such as wayang kulit, Jaipong dance, and Kuda Lumping, as well as the representation of Javanese women, are commodified to create a commercially appealing product. Furthermore, the video portrays women as initially weak and submissive to the whispers of men, yet as the narrative progresses, they rise and fight back, symbolizing strength and resilience. The use of cultural symbols not only enhances the aesthetic appeal but also amplifies the mythical and eerie impression of women when they decide to resist oppression. The conclusion of this study is that despite the commodification, the "Lathi" music video successfully introduces Javanese culture to a global audience and conveys important values about the strength and resilience of Javanese women in facing challenges.
INDEPENDENSI MEDIA MASSA DI INDONESIA PADA TAHUN POLITIK 2024: STUDI KASUS PADA KOMPAS.COM Dede Suprayitno; Khairun Alfisyahri MJ
Jurnal Komunikasi dan Kajian Media Vol. 9 No. 2 (2025): JURNAL KOMUNIKASI DAN KAJIAN MEDIA
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/jkkm.v9i2.1930

Abstract

Indonesia memasuki pemilihan umum pada 2024. Momentum ini menjadi pesta demokrasi rakyat memilih pemimpin baru. Pada masa ini, media memiliki peran penting dalam memublikasikan berita kepada publik, termasuk menciptakan isu-isu kepada publik. Tahun ini, sekaligus menjadi tahun yang penuh ujian bagi media massa. Terutama dalam memegang prinsip independensi, keberimbangan dan tidak dipengaruhi oleh kepentingan politik dan ekonomi. Penelitian ini menggunakan metode studi kasus pada Kompas.com dengan pendekatan kualitatif. Penelitian ini menggunakan teori Agenda Setting yang dikembangkan Maxwell McCombs dan Donald Shaw, untuk memeriksa bagaimana media menciptakan isu yang diberitakan. Peneliti mengupas sejauh mana independensi media terhadap isu-isu politik. Pengumpulan data dilakukan melalui observasi, wawancara mendalam (indept interview) dan studi dokumen. Hasil penelitian yang digali melalui cara pandang induktif menunjukkan bahwa Kompas.com menghadirkan pemberitaan yang independen. Sikap itu dibangun dari kerangka berpikir para editor sejak dalam ruang redaksi. Ada kebebasan yang ditawarkan oleh redaksi kepada jurnalis dalam meliput isu-isu politik. Terkait pemilihan isu berita politik, redaksi juga mengambil sikap keberimbangan dalam menyajikan berita. Mulai dari ruang berita, intensitas hingga nada dalam pemberitaan. Redaksi juga berhati-hati dalam pemilihan narasumber, karena dapat menentukan arah pemberitaan yang cenderung bersifat politis. Penggunaan data dalam proses jurnalistik, membantu Kompas.com dalam menghadirkan berita yang lebih berkualitas.
Eksistensi Play dan Labour dalam Penggunaan In-App Game pada Aplikasi Lokapasar Shopee Abyzan Syahadin Bagja Dahana
Jurnal Komunikasi dan Kajian Media Vol. 8 No. 2 (2024): JURNAL KOMUNIKASI DAN KAJIAN MEDIA
Publisher : Universitas Tidar

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Abstract

This study aims to describe the practice of play and labour in the use of in-app games on marketplace applications. Various researchers have viewed in-app games or games within marketplace mobile applications such as Shopee as gamification efforts that have the potential to improve the consumer experience and thus encourage transactions. Nevertheless, gamification within marketplace applications has the potential to blur the boundaries between "play" practices and transform them into "labour" practices. However, there has been no research that reveals the practice of labour disguised by the practice of play in the use of game features in marketplace applications by consumers. This study uses the literature study method and adopts the concept of play and labor to identify play and labor practices that are intertwined with the use of game features in the Shopee mobile application. This study found that the practice of “play” is reflected by Shopee application users, who always feel challenged to continue playing to achieve the awards that the game promises. Shopee application users also engage in social interaction with other users as an implication of the playing process that requires involvement with other individuals. Meanwhile, “labour” practices are reflected in individual playing practices that take place over a certain period of time or frequency, thereby increasing financial benefits for platform owners. Although game users indirectly contribute to providing benefits to the Shopee company, they only get rewards in the form of game prizes whose amount is not commensurate with the total profits that Shopee gets.
KEBIJAKAN REDAKSI MEDIA MASSA SUMATERA BARAT DALAM PRAKTIK KONGLOMERASI MEDIA : STUDI KASUS MEDIA ONLINE KLIKPOSITIF.COM DAN KATASUMBAR.COM Diego Diego; Farah Saniyya; Sarmiati
Jurnal Komunikasi dan Kajian Media Vol. 9 No. 1 (2025): JURNAL KOMUNIKASI DAN KAJIAN MEDIA
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/jkkm.v9i1.2030

Abstract

The practice of media conglomeration is closely related to the desire of media owners to dominate the market, both the reader market and the advertiser market. This study discusses how the policies and practices of Media Conglomeration are carried out by Classy Corporation which has several business units. The focus of the research is on the online media Klikpositif.com and Katasumbar.com. This research is a qualitative study with a case study approach and a constructivism paradigm. The analysis uses the theory of Political Economy of Media by Vincent Mosco, namely Commodification, Spatialization and Structuration. The results of this study show that the policies of the two online media are oriented towards the advertiser market and the reader market through editorial policies. Both online media utilize Classy Corporation's resources in operating to maximize media management. The commodification of workers in the leaders of the online media Klikpositif.com and Katasumbar.com results in the homogenization of work systems and policies. Keywords: Editorial Policy, Conglomerate, Online Mass Media
PENERAPAN PRINSIP KOMUNIKASI BISNIS PADA AKTIFITAS PERSONAL SELLING SEBAGAI STRATEGI KOMUNIKASI PEMASARAN PEDAGANG PASAR GEDE KOTA SURAKARTA Novita Haryono; Tulus Haryono
Jurnal Komunikasi dan Kajian Media Vol. 8 No. 2 (2024): JURNAL KOMUNIKASI DAN KAJIAN MEDIA
Publisher : Universitas Tidar

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Abstract

Abstract : Traditional markets have an important role in the local economy in Indonesia, including in the city of Surakarta. This traditional market is not only a place for buying and selling transactions, but is also a center of social interaction for local people and also tourists who come from outside the city and abroad. The revitalization of the market and the development of the city of Surakarta as it is today has caused the level of public visits to Pasar Gede to increase. Visitors not only come from local communities but also tourists who come to visit the city of Surakarta. In this research, the research will specifically look at the interactions that occur between sellers and buyers at Pasar Gede as part of a marketing communication strategy, namely personal selling and the application of business communication principles therein. This research was conducted qualitatively descriptively through in-depth interviews with 7 Pasar Gede traders. The results of this research are that traders at Pasar Gede Surakarta understand the importance of business communication principles in their interactions with buyers. Moreover, this interaction is seen as a promotional tool in personal selling. However, this trader has not had further interaction with buyers, such as asking about the quality of after-sales products or providing information regarding new products. Keywords: Personal Selling, Marketing Communication, Business Communication, SME  
ANALISIS FRAMING PEMBERITAAN KEBIJAKAN PEMERINTAH DALAM PENANGANAN PENYAKIT TUBERKULOSIS DI INDONESIA PADA MEDIA ONLINE DETIK.COM DAN IDN TIMES SUMUT M. Rais Kurnia Sihombing; Yovita Sabarina Sitepu
Jurnal Komunikasi dan Kajian Media Vol. 8 No. 2 (2024): JURNAL KOMUNIKASI DAN KAJIAN MEDIA
Publisher : Universitas Tidar

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Abstract

Abstract : This research is titled "Framing Analysis of Government Policy News Coverage on Tuberculosis Handling in Indonesia on the Online Media Detik.com and IDN Times Sumut." The research method is qualitative. The aim of this study is to understand how Detik.com and IDN Times Sumut frame the issue of government policies in handling tuberculosis. The literature reviews used include Robert N. Entman's framing analysis. The data in this research were obtained through documentation studies, observations, and in-depth interviews. Data validity was ensured through triangulation techniques. The results of this study reveal that Detik.com and IDN Times Sumut frame the government as being active and dedicated in handling and making policies regarding tuberculosis cases in Indonesia. The news coverage of government policies on tuberculosis handling in Indonesia on Detik.com is informative, while on IDN Times Sumut, it is both informative and educational. Both media consider tuberculosis to be an urgent issue and important to report on. Organizational systems and routines in the media influence decision-making regarding coverage in the two analyzed media outlets. Keywords: News coverage, online media, framing analysis, media hierarchy, tuberculosis. Abstrak : Penelitian ini berjudul “Analisis Framing Pemberitaan Kebijakan Pemerintah Dalam Penanganan Penyakit Tuberkulosis Di Indonesia Pada Media Online Detik.Com Dan IDN Times Sumut”. Metode penelitian bersifat kualitatif. Tujuan penelitian ini adalah untuk mengetahui bagaimana media Detik.com dan IDN Times Sumut membingkai isu kebijakan pemerintah dalam menangani tuberkulosis. Kajian pustaka yang digunakan adalah analisis framing Robert N. Entman. Data dalam penelitian ini diperoleh melalui studi dokumentasi, observasi, dan wawancara mendalam. Keabsahan data diperoleh melalui teknik triangulasi. Hasil penelitian ini memaparkan bahwa Detik.com dan IDN Times Sumut melakukan pembingkaian terhadap pemerintah dalam menangani kasus tuberkulosis di Indonesia. Pemberitaan mengenai kebijakan pemerintah dalam penanganan tuberkulosis di Indonesia pada media Detik.com bersifat informatif, sedangkan pada media IDN Times Sumut bersifat informatif serta edukatif. Kedua media menganggap isu tuberkulosis sebagai permasalahan yang mendesak dan penting untuk diberitakan. Sistem organisasi dan rutinitas pada media berpengaruh pada pengambilan keputusan mengenai peliputan pada kedua media yang dianalisis. Kata kunci: Pemberitaan, media online, analisis framing, hierarki media, tuberkulosis
Marketing Communication Strategy Via Instagram In Increasing Brand Awareness Dailysocial.id Ardian Utomo; Shavira Diah Putri; Bambang Sujarwadi; Widhihatmini; Arum Marwati
Jurnal Komunikasi dan Kajian Media Vol. 8 No. 2 (2024): JURNAL KOMUNIKASI DAN KAJIAN MEDIA
Publisher : Universitas Tidar

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Abstract

Technological developments in the digital era mean that media must be able to keep up with the times by switching to social media platforms. Companies must use appropriate marketing communication strategies to survive and compete with their competitors. This research aims to determine marketing communication strategies via Instagram to increase DailySocial.id brand awareness. It used qualitative research methods with a Marketing Communication Mix theory approach, including advertising, personal selling, interactive marketing, public relations and publicity, direct marketing, events and experience, and sales promotion. The data collection techniques used were observation, interviews, and documentation. The research results show that the marketing communication strategy carried out by implementing a marketing communication mix via Instagram can increase DailySocial.id brand awareness because users can find information through uploaded content, get education about what the company offers, and interact with the Instagram account profile @dailysocial.id becomes a medium for interaction between users and companies, public relations, and publicity, namely carrying out two-way communication and sales promotion by bringing in new audiences and more participants getting involved, making more people aware of the brand. This is also proven by the results of brand impressions and social media engagement, which have also increased.
TEKNOPOLITIK PEMIMPIN FEDERASI SEPAKBOLA INDONESIA DALAM IMPLEMENTASI TEKNOLOGI VIDEO ASSISTANT REFEREE Andika Sanjaya; Mulia Ramdhan Fauzani; Slamet Riyadi; Agustia Landra Nugraha
Jurnal Komunikasi dan Kajian Media Vol. 8 No. 2 (2024): JURNAL KOMUNIKASI DAN KAJIAN MEDIA
Publisher : Universitas Tidar

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Abstract

The Indonesian Football Federation or PSSI has been trying to implement video assistant referee (VAR) since the technology was introduced in 2018. The technology has the potential to improve the quality of referee decisions and produce fair matches. There are several obstacles that make PSSI have to postpone the implementation of VAR until 2024. This research aims to explain the chronology of PSSI facing various obstacles to implementing VAR technology. The research findings show the role of PSSI Chairman Erick Thohir as the holder of the political determinism aspect of technology. Technological determinism is not the main driver of change in society.
PARTISIPASI WARGA UNTUK PENYEBARAN INFORMASI PADA INSTAGRAM @ASLISEMARANG SEBAGAI JURNALISME WARGA Nabila Putri Haryanto; Swita Amallia Hapsari
Jurnal Komunikasi dan Kajian Media Vol. 9 No. 2 (2025): JURNAL KOMUNIKASI DAN KAJIAN MEDIA
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/jkkm.v9i2.2600

Abstract

Social media has become a platform for people to get information and news. This happens because social media is able to make people participate in disseminating information. Information dissemination occurs actively on social media, the community can participate in disseminating information. Citizen journalism as a new form of journalism is a breath of fresh air for the presentation of information. This research uses a qualitative method with a descriptive approach. The theory used in this research is the theory of citizen participation expressed by Sunganh & Chung. The purpose of this research is to find out how the dissemination of citizen journalism information that occurs on the Instagram account @aslisemarang. This research uses primary data sources obtained through interviews with sources and observations on the @aslisemarang Instagram account. While secondary data sources are obtained through observation of literature, books, and journals. The results of this study indicate that the Instagram account @aslisemarang as an account for disseminating citizen journalism information occurs in accordance with the ethics of citizen participation proposed by Sungahn & Chung.
Motif Menonton Kamera 360 Pada Tayangan Formula 1 Terhadap Penggunaan Media Mariko Rizkiansyah
Jurnal Komunikasi dan Kajian Media Vol. 9 No. 1 (2025): JURNAL KOMUNIKASI DAN KAJIAN MEDIA
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/jkkm.v9i1.2692

Abstract

Abstrak Pelanggan media sosial di indonesia terus meningkan pada 10 tahun belakangan ini. Untuk itu diperlukan tayangin yang berbeda agar penonton bisa menyukai konten di media sosial. Seperti konten di formula 1 yang menggunakan kamera 360 untuk menunjukan situasi nyata dalam perspektif pengemudi. Penelitian ini bertujuan meneliti pengaruh kognitif, diversi, personal identity sebagai dimensi motif menonton tayangan kamera 360 Formula 1 terhadap penggunaan media secara parsial dan simultan. Metode kuantitatif digunakan dengan pengumpulan data melalui kuesioner terhadap 100 responden. Hasil analisis menunjukkan adanya pengaruh kognitif dan personal identity sebagai dimensi motif terhadap penggunaan media secara parsial, tetapi tidak dengan dimensi diversi. Secara simultan, terdapat pengaruh kognitif, diversi, dan personal identity sebagai dimensi motif menonton tayangan kamera 360 Formula 1 terhadap penggunaan media.

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