Intelektual: Jurnal Administrasi Publik dan Ilmu Komunikasi
Vol 13 No 1 (2026): Jurnal Intelektual: Administrasi Publik dan Ilmu Komunikasi

IMPLEMENTASI KEBIJAKAN PENGEMBANGAN DESA WISATA PASIRMULYA KECAMATAN BANJARAN KABUPATEN BANDUNG

Yogi Gumilar Saaeeful Akbar (Universitas Langlang Buana)
Bambang Rudiansah (Universitas Langlang Buana)
Tubagus Iqbal Alfiansyah (Universitas Langlang Buana)
Elvira Aprilla Anzani (Universitas Langlang Buana)



Article Info

Publish Date
24 Jul 2026

Abstract

This study aims to analyze the effectiveness of policy implementation for the development of Pasirmulya Tourism Village, Banjaran Sub-district, Bandung Regency. The research applies George C. Edwards III’s policy implementation model, which consists of four variables: communication, resources, disposition, and bureaucratic structure. A qualitative descriptive method with a case study approach was used, involving observation, interviews, and documentation with local government officials, tourism managers, and community members. The results indicate that the implementation of the tourism village development policy has not been effective. The main obstacles include lack of communication, limited human and financial resources, weak coordination among institutions, and the absence of standardized operational procedures (SOP). To enhance effectiveness, improvements are needed in communication mechanisms, human resource capacity building, and the establishment of an adaptive and collaborative bureaucratic structure

Copyrights © 2026






Journal Info

Abbrev

intelektual

Publisher

Subject

Environmental Science Social Sciences

Description

Intelektual: Jurnal Administrasi Publik dan Ilmu Komunikasi is a national-scale journal that discusses the study of social Sciences, Communication Sciences, Public Administration and the humanities. The journal focuses on issues of Communication, Digital Communication, Public Policy, Human ...