Jurnal Administrasi Bisnis Nusantara
Vol 5 No 2 (2026): Juli

Pengaruh Program Makan Bergizi Gratis (MBG) terhadap Pendapatan Pedagang Pasar Panorama Kota Bengkulu

Shinta Wiji Rahayu (Universitas Ratu Samban)
Yohanes Susanto (Sekolah Tinggi Ilmu Administrasi Bengkulu)



Article Info

Publish Date
23 Jul 2026

Abstract

This study aims to analyze the effect of the Free Nutritious Meal Program (Makan Bergizi Gratis/MBG) on traders’ income at Panorama Market, Bengkulu City. The MBG program is a government policy that not only focuses on improving students’ nutritional status but also has the potential to generate economic impacts through increased demand for local food commodities. This research uses a quantitative approach with a descriptive method. The sample consists of 50 food traders selected using purposive sampling. Data were analyzed using simple linear regression, t-test, and coefficient of determination (R²). The results show that the MBG program has a positive and significant effect on traders’ income. This is evidenced by the regression equation Y = 2.03 + 2.12X, a t-value of 4.71 which is greater than the t-table value of 2.01, and an R² value of 0.75, indicating that 75% of the variation in traders’ income is explained by the MBG program. The most significant impact is experienced by traders of essential food commodities such as vegetables, eggs, and meat. In conclusion, the MBG program not only contributes to social welfare through improved nutrition but also acts as a driver of local economic activity by increasing trade activities in traditional markets, Bengkulu City.

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Journal Info

Abbrev

jabn

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Administrasi Bisnis Nusantara was first published in January 2022 and is published twice a year, in January and July. The editor invites writers and researchers to contribute research articles or conceptual articles in the field of Administration and Business. The editor has the right to ...