Al-Amwal : Jurnal Ekonomi dan Perbankan Syari\'ah
Vol 18, No 1 (2026)

The Bandung and Braunschweig Twin City Campaign as a Diplomatic Communication Strategy from the Perspective of Maqashid Syariah

Nada Arina Romli (Universitas Negeri Jakarta, Indonesia)
Noprita Herari (Universitas Negeri Jakarta, Indonesia)
Mayang Puti Seruni (Universitas Negeri Jakarta, Indonesia)



Article Info

Publish Date
14 Jul 2026

Abstract

Introduction: Bandung has formed numerous international alliances. The city of Bandung promotes international cooperation with cities from other countries that share a common vision, namely the aspiration to advance the growth of both entities. This engagement is referred to as sister city collaboration. Methods: This study use qualitative research with with case study analysis This research uses the theory of construction of reality and conceptualization of public diplomacy. Results: The result of this study is during the 60 years of bilateral cooperation that have been carried out, there have been 7 aspects of development carried out in the sister city campaign between Bandung and Braunschweig as well as 17 programs that have been carried out as part of the communication diplomacy campaign between Bandung and Braunschweig. Conclusion and suggestion: This study aims to explore the sister city campaign of Bandung and Braunschweig and analyze the diplomatic communication strategies carried out in the sister city campaign of Bandung and Braunschweig. This study does not examine the impact of the Bandung and Braunschweig twin city program on society and city development. This research provides benefits as a reference for institutions to develop collaborative city programs that have a greater impact on the community.

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Journal Info

Abbrev

amwal

Publisher

Subject

Economics, Econometrics & Finance

Description

Al-Amwal: Jurnal Ekonomi dan Perbankan Syariah is a peer-reviewed journal published by the Department of Islamic Banking Syariah Faculty of Islamic Economics of IAIN Syekh Nurjati Cirebon. The journal publishes papers in the field of accounting and finance that give significant contribution to the ...