Jurnal Strategi dan Inovasi Bisnis
Vol. 2 No. 1 (2026): Jurnal Strategi dan Inovasi Bisnis (JSIB)

IMPLEMENTASI GREEN MANAGEMENT PADA RANTAI PASOK JAGUNG: STUDI KASUS PT. SUL DI KECAMATAN BOLO, KABUPATEN BIMA.

Nurwahidah Hidah (Politeknik AMA)



Article Info

Publish Date
03 Aug 2026

Abstract

This study aims to analyze the implementation of Green Management in the corn supply chain at PT. Sul in Bolo District, Bima Regency, as well as to identify supporting and inhibiting factors in its application. This research uses a qualitative approach with a case study method. Data was collected through observation, in-depth interviews, and documentation, then analyzed using the interactive model of Miles, Huberman, and SaldaƱa through stages of data condensation, data presentation, and drawing conclusions.Research results show that PT. Sul has applied several Green Management principles in its corn supply chain activities, including implementing raw material quality standards, efficient warehouse management, optimizing distribution, utilizing organic waste, and strengthening partnerships with farmers. These implementations have had a positive impact on improving operational efficiency, reducing potential waste, and enhancing the quality of relationships between the company and suppliers.However, the implementation of Green Management still faces challenges such as limited eco-friendly technology, the absence of integrated environmental policies, and low understanding among some supply chain players regarding sustainable practices. This study recommends strengthening the Green Supply Chain Management system by applying environmental management standards, digitizing the supply chain, using energy-efficient technology, and improving farmers' capacity to support sustainable corn agribusiness.

Copyrights © 2026






Journal Info

Abbrev

jsib

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Strategi dan Inovasi Bisnis (JSIB) merupakan media ilmiah yang mempublikasikan artikel-artikel hasil penelitian dan kajian teoritis di bidang strategi bisnis jangka panjang, inovasi pemasaran, akuntansi, dan sumber daya manusia dalam konteks kewirausahaan. Jurnal ini bertujuan untuk menjadi ...