Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL)
Vol 4 No 3 (2026): FEBRUARI

Digital Readiness and Action Prioritization in Small Cosmetics Manufacturers

Tariq Hasan Fadhil (Distance Learning Master of Management Study Program, Faculty of Economics and Business, Universitas Telkom, Bandung, Indonesia)
Jurry Hatammimi (Department of Management, Faculty of Economics and Business, Center of Excellence for Digital Business Ecosystem, Universitas Telkom, Bandung, Indonesia)



Article Info

Publish Date
29 May 2026

Abstract

Small cosmetics manufacturers frequently adopt digital applications before their internal routines, data controls, and workforce capabilities are ready to support them. This condition creates operational fragmentation rather than integrated transformation. This study assesses digital readiness, identifies the factors that support and constrain transformation, and develops a staged set of managerial priorities for a resource-limited cosmetics manufacturer in Indonesia. An explanatory sequential mixed-method design was used. The first stage applied the Indonesia Industry 4.0 Readiness Index survey to 33 respondents across five readiness dimensions, while the second stage used a cross-functional focus group discussion involving seven participants to interpret the survey results. The company obtained an overall readiness score of 1.21, which indicates initial readiness. People and culture had the strongest score at 1.87, whereas management and organization had the weakest score at 0.21. The evidence shows that employee willingness, management awareness, and an existing internal application provide a starting point, but progress is limited by the absence of a roadmap, formal team, dedicated budget, systematic training, and dependable real-time data. The study implies that early digital transformation should prioritize disciplined data entry, clear process ownership, and capability development before large technology investment.

Copyrights © 2026






Journal Info

Abbrev

JEKOMBITAL

Publisher

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) is a new, open-access journal with the mission of disseminating original research papers, reviews, and reports on economics, management, and the digitalization of business, how these topics affect business models, and what this implies ...