Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL)
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) is a new, open-access journal with the mission of disseminating original research papers, reviews, and reports on economics, management, and the digitalization of business, how these topics affect business models, and what this implies for the future of work. The journal will especially welcome papers from a variety of disciplines and practice areas, including business, economics, marketing, sociology, accounting and perhaps computer science and information technology management. The journal accepts theoretical, empirical, critical, comparative and case study research using qualitative and/or quantitative, or mixed methods that offer contributions to the following topics or Scopes: Digital ecosystems, Digital Platform, Digital labor platforms, Digital technology and innovation, Digital transformation, Digital strategy and leadership, Data-centric business models and data monetization, Big data-driven business models, Blockchain driven business models, Social network-driven business models (crowdsourcing, crowdfunding), Platform-based business models, Digital intelligent business models, IoT driven business models, Business model innovation, Business model ontology, Digital business models applications, Digital business model valuation, Digital business model change and dynamics, Digital green business model, Digital business model and share economy, Interoperable and collaborative digital business models, Holistic business models, Open digital business models, Digital business model design and development, Mobile business models, Digital business performance, Digital transformation and digital business strategy, Start-ups, lean concepts, and agile development, Digital innovation platforms, Digital entrepreneurship, Blockchain and financial technologies, Fostering a culture of transformation, Human resource qualifications in digital transformation, Drivers of digital transformation, Digital transformation and social impact, Sustainable value proposition, Digital service design, Impact of Industry 4.0 Technologies on business and ecosystem (which include cyber-physical systems (CPS), Internet of Things (IoT), Industrial Internet of Things (IIOT), Cloud Computing, Cognitive Computing, Machine-learning (ML), and Artificial Intelligence (AI).
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161 Documents
<![CDATA[PENGELOLAAN PERMINTAAN DAN KAPASITAS PRODUKSI PADA UMKM CATHS BEAUTY HOUSE DALAM SEKTOR JASA DI KOTA BATAM ]]>
<![CDATA[Huang, Chyntia]]>;
<![CDATA[Flowerensia, Dionna]]>;
<![CDATA[Feby]]>;
<![CDATA[Safitri, Yolanda Alya]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 1 (2022): AGUSTUS ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
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DOI: 10.55047/jekombital.v1i1.252
<![CDATA[Caths Beauty House is a small-medium enterprise (SME) located in Batam, Riau Islands, Indonesia. This SME has been established since 2017 and has developed by increase in customers every year. Main service that is offered by Caths Beauty House is eyebrow embroidery and eyelash extension. This study aims to analyze how does the demand for this SME growing and fluctuate over the years, analyze how Caths Beauty House manage its overdemand and overcapacity, as well as recommend the SME on managing its demand to reduce demand fluctuations and increase the profitability of SME by reducing opportunity and inventory cost.]]>
<![CDATA[PENGELOLAAN PERMINTAAN DAN KAPASITAS PRODUKSI PADA UMKM ONE BOWL SOUP ]]>
<![CDATA[Ng, Irvin]]>;
<![CDATA[Junita]]>;
<![CDATA[Viviani]]>;
<![CDATA[Oktarianto, Eddy]]>;
<![CDATA[Lindawati]]>;
<![CDATA[Jovianto]]>;
<![CDATA[Joey]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 1 (2022): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v1i1.253
<![CDATA[A MSME called One Bowl Soup offers Singaporean fried fish soup. In April 2019, One Bowl Soup opened in the A2 Foodcourt. It will be crucial for the business to manage production capacity when operating. It was discovered by operating a business in the foodcourt region that the foodcourt will have a large number of visitors during vacations, specifically weekends, school breaks, and national holidays. The fact that One Bowl Soup MSMEs are active and integrated in the majority of significant commercial apps, such as Go-Food, GrabFood, and Shopee Food, is another aspect that affects demand for these MSMEs. One Bowl Soup is open from 9.00 WIB until 21.00 WIB. According to the average quarterly sales of One Bowl Soup MSMEs during the past three years, there was a spike in demand during the first, second, and fourth quarters due to national holidays, which are widely observed by Indonesians. Little was done by One Bowl Soup UMKM to foresee these changes in demand. Therefore, One Bowl Soup must increase its preparation efforts to anticipate demand swings around national holidays.]]>
<![CDATA[ANALISIS LAPORAN KEUANGAN PEMERINTAH DAERAH KABUPATEN WONOSOBO ]]>
<![CDATA[Dewi, Miranda]]>;
<![CDATA[Nilasari, Ayunda Purti]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 1 (2022): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v1i1.255
<![CDATA[This study aims to analyze the financial statements of the local government of Wonosobo Regency. This study uses a descriptive method with a qualitative approach. The results of the ratio analysis using the Wonosobo Regency report data that have been described previously, it can be concluded that the conclusion of the Wonosobo Regency government's financial performance in 2018-2019 if seen from the regional financial independence ratio can still be categorized as very low. In addition, the financial performance of the Wonosobo Regency government in 2018-2019 when viewed based on the effectiveness ratio is categorized as very effective. Meanwhile, in the analysis of the operational expenditure compatibility ratio data in 2017-2018 it can be said that the Wonosobo Regency government has a tendency to use its budget for operational expenditure.]]>
<![CDATA[ANALISIS SISTEM PELAYANAN KEPEGAWAIAN: (Studi Kasus di Kantor Regional VI BKN Medan) ]]>
<![CDATA[Syaputra, Andryan]]>;
<![CDATA[Aslami, Nuri]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 1 (2022): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v1i1.256
<![CDATA[Financial technology innovation in the form of digital wallets is very much in the eyes of the public. The efficiency offered by this payment system has made people start to switch from conventional payments to digital payments. In addition, there are many other factors that influence multi-generations to use digital wallets as an alternative to their daily payments. The use of digital wallets is currently widely applied for online transportation transactions, purchases in e-commerce, to food and beverage delivery services. The method used in this study is a literature study method with the aim of determining the development of the use of digital wallets in the community from various journals sourced from Scopus and several websites that have been analyzed and diodio researchers into a literature review study. From the results obtained, it can be concluded that from year to year there is an increase in the number of digital wallet users, especially in Indonesia. Especially after the Covid-19 pandemic, the number of digital wallet users is increasing because people have to avoid physical contact so that more transactions are made digitally.]]>
<![CDATA[MANAJEMEN PENINGKATAN MOTIVASI KERJA TERHADAP ADAPTASI BUDAYA KERJA SELAMA MASA BEKERJA DARI RUMAH (WORK FROM HOME) PADA PERUSAHAAN PT. GEMILANG RIZKY MEDIKA ]]>
<![CDATA[Sadiqin, Amin]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 1 (2022): AGUSTUS ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
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DOI: 10.55047/jekombital.v1i1.257
<![CDATA[This study aims to determine the causes of employees losing their work motivation, signs of employees experiencing a decrease in work motivation, the obstacles of leaders in increasing employee motivation during WFH, and looking for strategic recommendations that can be given to company leaders in increasing employee motivation at PT. Gemilang Rizky Medika when there was a change in organizational culture. This study uses a qualitative approach. The data was obtained by interviewing the owner of the company. The results of this study indicate that the cause of employees of PT Gemilang Rizky Medika losing work motivation when organizational culture changes occur, among others, being unfamiliar with the work system at home, lack of work facilities at home and lack of coordination between teams. The forms of motivation given by the leadership of PT Gemilang Rizky Medika to employees during WFH include: 1) communication between leaders and subordinates must run well; 2) awarding employees; 3) work flexibility that is not too tight and 4) providing supervision and punishment to employees.]]>
<![CDATA[DEMAND MANAGEMENT AND PRODUCTION CAPACITY IN J.LAUFLUEURS SMEs ]]>
<![CDATA[Ana]]>;
<![CDATA[Danielson]]>;
<![CDATA[Novia, Jessica]]>;
<![CDATA[Marcella, Kenny]]>;
<![CDATA[Russiana, Nia]]>;
<![CDATA[Sisca, Veni]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 1 (2022): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v1i1.260
<![CDATA[In running a business, especially in the service sector, management and production capacity is one of the keys to success. This is because with both of these things being good, the opportunity for shortages and excess production will be avoided. In this study, MSME J.Laufleurs became the object of research and the objectives to be achieved were knowing the pattern of demand, the reservation system used, and how to manage demand and production capacity. This study utilizes qualitative data analysis methods in the form of interviews and documentation, as well as quantitative data analysis methods, namely graph/table analysis. Through the results of the analysis, researchers know that over the last three years MSME J.Laufleurs has increased by 15% every year. In addition, researchers also found problems in this business, namely the lack of manpower in producing bouquets which can increase demand when there are certain events, the working hours applied are considered insufficient and subcontracts are still unable to cover production capacity. Overall for the last three years, J.Laufleurs' business has been doing well, this is evidenced by the increase in production every year. However, so that in the future the management of demand and production capacity can run better, the researcher would like to recommend that J.Laufleurs can add workers, work overtime hours and subcontract 2 people, 1.2 hours and 12 units, respectively.]]>
<![CDATA[PERANAN KREDIT USAHA RAKYAT (KUR) PADA PERKEMBANGAN USAHA MIKRO, KECIL DAN MENENGAH (UMKM): (Studi Kasus pada UMKM Minuman Kekinian di Daerah Jakarta Selatan) ]]>
<![CDATA[Khafifah, Aura]]>;
<![CDATA[Dianta, Karunia]]>;
<![CDATA[Saparuddin]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 1 (2022): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v1i1.268
<![CDATA[This study aims to determine the influence of KUR funds (People's Business Credit Loan Capital) on the expansion of MSMEs in the South Jakarta Region. This approach combines a qualitative framework with a descriptive approach. The research lasted two months, beginning in February 2022 and concluding in March 2022 in South Jakarta's, especially on modern beverage SME sector. This study discovered that the financing of BRI KUR funds for modern beverage MSMEs in South Jakarta was highly effective. Currently, beverage vendors acknowledge that after receiving KUR funds from BRI, their businesses are expanding, beginning with an increase in revenue and an expansion of the necessary infrastructure. This is due to the fact that the financing of KUR funds by BRI not only provides assistance in the form of funds, but also monitors the growth of each MSME business, making MSME business owners feel extremely supported. The role of KUR financing in the development of modern beverage MSMEs in the South Jakarta region can boost business productivity, particularly for Tebet, South Jakarta-based MSMEs. This demonstrates that the KUR funds provided by BRI have a positive effect on the growth of MSMEs, as initial profits and profits after receiving KUR funds are always higher than initial profits.]]>
<![CDATA[MANAJEMEN SUMBER DAYA MANUSIA DALAM PENINGKATAN PROSES MANAJEMEN PENGETAHUAN ]]>
<![CDATA[Maula, Rina Rahma]]>;
<![CDATA[Sasana, Hadi]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 1 (2022): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v1i1.276
<![CDATA[Human Resources or commonly referred to as HR are individuals who are productive and contribute to an organization or company, where these individuals are important assets for a company. While the meaning of management is a process of planning and monitoring that exists in an organization to achieve the goals that have been set within the organization. In this study the author will discuss about Human Resource Management which is a plan in the supervision of HR in a company or other organization. This research aims to find out how the strategy of human resource management system can improve the quality of human resource management itself. This study explores Human Resource Management (HR) in increasing their knowledge of company or organization management. This study explores how the system used to collect and store data needed by an organization about HR activities and characteristics in improving knowledge management operations. The data was collected through a survey with a literature review. The results showed that HRM practice is an initiative in the process of improving the knowledge management strategy applied to the organization. Each HRM subcomponent influences the knowledge management component and we can conclude that HRM is highly influential and has a positive impact on the quality control process and vice versa in the work environment.]]>
<![CDATA[THE INFLUENCE OF BRAND AMBASSADOR AND BRAND IMAGE ON PURCHASE DECISIONS FOR L'ORÉAL PARIS PRODUCTS IN MEDAN CITY ]]>
<![CDATA[Situmorang, Putri Abigel]]>;
<![CDATA[Adlina, Hafiza]]>;
<![CDATA[Siregar, Onan Marakali]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 2 (2022): NOVEMBER ]]>
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DOI: 10.55047/jekombital.v1i2.283
<![CDATA[The appearance of Covid-19 altered almost everyone's way of life. The shift from physical to internet buying exemplifies lifestyle changes that are evident. In addition, the Covid-19 has led to an upsurge in consumption. The cosmetics business is likewise affected by the shift from offline to online purchasing habits. L'Oréal Paris is one of the cosmetic brands available in Indonesia. This research intends to examine the impact of brand ambassadors and brand image on L'Oréal Paris product purchase choices in the city of Medan. This study used quantitative research using an associative methodology. Sampling was conducted using the approach of purposive sampling, with 100 respondents serving as samples. This study's main data was collected via the distribution of Google Forms surveys, while secondary data was gained through a review of the relevant literature. The data analysis method consists of the validity test, the reliability test, the classical assumption test, multiple linear regression analysis, and the hypothesis test. According to the study's results, both the brand ambassador and brand image have a significant influence on customer purchasing decisions. Brand ambassador and brand image are elements that impact buying decisions simultaneously.]]>
<![CDATA[PENGARUH HARGA DAN FASILITAS PANTAI TERHADAP DAYA TARIK PENGUNJUNG WISATA PANTAI SEJARAH : (Studi Pada Pengunjung Pantai Sejarah Kecamatan Limapuluh Pesisir) ]]>
<![CDATA[Marwah]]>;
<![CDATA[Adlina, Hafiza]]>;
<![CDATA[Siregar, Onan Marakali]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 2 (2022): NOVEMBER ]]>
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DOI: 10.55047/jekombital.v1i2.284
<![CDATA[The development of tourism at this time is very fast, with the increase of transportation to visit an area is quite easy, the abundance of natural tourism potential and beauty in Indonesia encourages local and foreign tourists to travel in Indonesia. In addition to its natural potential, Indonesia also has tours that are made with quality that is very great, tourist destinations must have an attraction that can make visitors or tourists return to the tourist destination. The form of research used in this research is quantitative research with purposive sampling and use 100 respondents. The results of this research shows that the price variable (X1) has no significant effect on the attractiveness of Sejarah Beach visitors. Meanwhile, the beach facilities variable (X2) has a significant and simultaneous effect on the attractiveness of Sejarah Beach visitors. The coefficient of determination test shows that there is a fairly close relationship between price and facilities on the attraction of historical beach tourism visitors with an R-value of 0.853. Through the adjusted R square, it is also known that the price and facilities variables contribute 72.2% to the visitor attractiveness variable while the remaining 27.8% is influenced by other variables not mentioned in this study.]]>
