Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL)
Vol 4 No 4 (2026): MEI

Economic and Behavioral Determinants of Financial Decision Making in Tourism through Spending Intention

Ni Komang Septia Noriska (Business Management Study Program, Universitas Sebelas Maret, Surakarta, Indonesia)
Yohanes Wien Tineka (Business Management Study Program, Universitas Sebelas Maret, Surakarta, Indonesia)
Agreianti Puspitasari (Business Management Study Program, Universitas Sebelas Maret, Surakarta, Indonesia)
Vivin Sulistyowati (Business Management Study Program, Universitas Sebelas Maret, Surakarta, Indonesia)
Muhammad Tafdhil Amanda (Business Management Study Program, Universitas Sebelas Maret, Surakarta, Indonesia)
Brian Gregory Adhihendra (Business Management Study Program, Universitas Sebelas Maret, Surakarta, Indonesia)



Article Info

Publish Date
23 Jul 2026

Abstract

Financial decision making in tourism is increasingly influenced by economic and behavioral factors. However, previous studies have not sufficiently explained the mediating role of spending intention in linking these factors to financial decision making. A quantitative research design was adopted for this study to evaluate the roles of economic and behavioral factors in financial decision making, where spending intention was hypothesized as a mediating variable, and survey responses collected from 100 domestic tourists provided the empirical basis for analysis using the Partial Least Squares approach to Structural Equation Modeling. The findings reveal that both economic and behavioral variables significantly influence spending intention and also exert significant direct effects on financial decision making, and spending intention is found to have a positive significant impact on financial decisions while partially mediating the associations between the predictor variables and the outcome variable. Substantial explanatory power is evidenced by the structural model, with R² statistics reaching 0.596 for the spending intention construct and 0.680 for financial decision making, which implies that financial behavior is jointly determined by economic stimuli and psychological drivers, with spending intention constituting a critical conduit for these effects. Through its integration of economic and behavioral viewpoints within a unified empirical framework, this study advances the behavioral tourism literature and offers actionable insights for destination managers and tourism businesses in devising promotional strategies that foster sustainable consumer spending.

Copyrights © 2026






Journal Info

Abbrev

JEKOMBITAL

Publisher

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) is a new, open-access journal with the mission of disseminating original research papers, reviews, and reports on economics, management, and the digitalization of business, how these topics affect business models, and what this implies ...