Jurnal Ilmu Ekonomi, Pendidikan dan Teknik (IDENTIK)
Vol. 3 No. 4 (2026): IDENTIK - Juli

Perancangan Ui/Ux Aplikasi B-Side: Marketplace Fashion Minor Defect Untuk Mendukung SDGS 12

Savira Narita Rachman (Universitas Pembangunan Nasional Veteran Jawa Timur)
Mochamad Rafi Djaenal Pratama (Universitas Pembangunan Nasional Veteran Jawa Timur)
Muhammad Ikhlasul Amal Akbar (Universitas Pembangunan Nasional Veteran Jawa Timur)
Arista Pratama (Universitas Pembangunan Nasional Veteran Jawa Timur)



Article Info

Publish Date
23 Jun 2026

Abstract

This study designs the user interface and user experience (UI/UX) of the "B-Side" application, a dedicated e-marketplace for minor defect clothing. This innovation integrates the circular economy to support the 12th Sustainable Development Goal (SDGs) on responsible consumption and production. The design utilizes the Design Thinking method with five stages: empathize, define, ideate, prototype, and test. Since consumer reluctance to purchase minor defect clothing stems from doubts about the items' visual condition, the interface prioritizes transparency features, such as the Defect Highlight System, Defect Grading System, and product hygiene assurance. Usability testing was conducted online via the Maze platform, followed by satisfaction measurement using the System Usability Scale (SUS) questionnaire. Evaluation results show the B-Side prototype achieved an average SUS score of 86.25, placing it in the "Excellent" category, Grade A, and "Acceptable" status. In conclusion, B-Side's UI/UX design is highly intuitive, successfully mitigates consumer perceived risk, and effectively builds digital transactional trust to support sustainable fashion.

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Journal Info

Abbrev

identik

Publisher

Subject

Religion Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Engineering

Description

Jurnal Ilmu Ekonomi, Pendidikan dan Teknik (IDENTIK) ini menerbitkan artikel penelitian dalam bidang Ilmu Ekonomi, Sejarah Ekonomi, Ekonomi Terapan, Bisnis dan Keuangan, Ekonomi Lingkungan dan Ekologi, Ekonomi Islam, Ekonomi Kesehatan, Ekonomi Fiskal, Ekonomi Moneter, Ekonomi Politik, Akuntansi, ...