This study aims to develop Quartet Card media for IPAS learning on norms and local wisdom to strengthen cultural understanding and character education among fourth-grade elementary students at SDN 3 Sukosono. The study employed a Research and Development (R&D) approach using the ADDIE model, consisting of analysis, design, development, implementation, and evaluation stages. Data were collected through observation, questionnaires, and pre-test and post-test instruments involving 26 fourth-grade students, with validations conducted by material and media experts. Data analysis used descriptive qualitative and quantitative techniques, including validity, practicality, N-Gain, and Paired Sample T-Test analyses. The findings indicate that the developed media is highly feasible, as reflected by material expert validation (95.38%) and media expert validation (90.76%). Practicality results also showed positive responses from teachers (82%) and students (90.10%). Furthermore, the media effectively improved students’ understanding, demonstrated by the increase in average scores from 50.6 to 88.1, supported by a high N-Gain score (0.77) and a significance value of <0.001. This study highlights the novelty of integrating local wisdom values into Quartet Card-based IPAS learning as an interactive medium that supports culturally responsive learning and strengthens students’ understanding of social norms and character values in elementary education.
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