Communicative : Jurnal Komunikasi dan Penyiaran Islam
Vol. 7 No. 1 (2026): Communicative : Jurnal Komunikasi dan Penyiaran

MEDIATIZATION OF PESANTREN DA'WAH ON TIKTOK LIVE: NEGOTIATING RELIGIOUS AUTHORITY WITHIN DIGITAL PLATFORM LOGIC

Qonita Maulidia (Kiai Haji Achmad Siddiq State Islamic University Jember, Indonesia)
Kun Wazis (Kiai Haji Achmad Siddiq State Islamic University Jember, Indonesia)
Siti Raudhatul Jannah (Kiai Haji Achmad Siddiq State Islamic University Jember, Indonesia)



Article Info

Publish Date
30 Jun 2025

Abstract

Social media has increasingly repositioned pesantren-based religious instruction from closed, face-to-face gatherings into open, platform-mediated spaces, a shift clearly visible in the TikTok Live broadcasts hosted by Pondok Pesantren Darullughah Wal Karomah (Maktuba DWK) in Kraksaan, Probolinggo. Employing a qualitative case-study design, this research gathered data through non-participant observation, digital documentation, in-depth interviews, and analysis of audience interaction, then analyzed the material using the interactive model of Miles et al. (2014), with trustworthiness confirmed through triangulation. The findings reveal that pesantren preaching is being mediatized, moving away from single-source authority toward participatory, dialogical exchange; that TikTok's recommendation algorithm functions as a gatekeeping mechanism regulating the reach of religious broadcasts; and that religious authority is continually renegotiated among the pesantren, its audience, and the platform. The study proposes a Pesantren Algorithmic Da'wah Ecosystem model, extending mediatization-of-religion theory within the Indonesian pesantren context and offering practical insight for digitally engaged religious institutions.

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Journal Info

Abbrev

communicative

Publisher

Subject

Religion Education

Description

Jurnal Communicative adalah jurnal Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Institut Agama Islam Bunga Bangsa Cirebon. Jurnal Communicative merupakan jurnal publikasi ilmiah yang berupaya memfasilitasi dan menyediakan artikel ilmiah hasil penelitian empiris dan ...