Serat Rupa: Journal of Design
Vol 10 No 2 (2026): JULI 2026

Analisis Family-Type Board Game Menggunakan Kerangka MDA Untuk Perancangan Media Pengenalan Desain Produk

Claritza Nathania Setiadi (Fakultas Industri Kreatif, Universitas Surabaya, Surabaya, Indonesia)
Guguh Sujatmiko (Fakultas Industri Kreatif, Universitas Surabaya, Surabaya, Indonesia)
Hedi Cintya (Fakultas Industri Kreatif, Universitas Surabaya, Surabaya, Indonesia)



Article Info

Publish Date
31 Jul 2026

Abstract

The product designer profession plays an important role in the creative industry; however, interest among younger generations remains relatively low. An engaging and accessible medium is needed to introduce the complexity of this profession to high school students. This study analyzes family-type board games using the MDA (Mechanics, Dynamics, Aesthetics) framework as a foundation for designing an introductory educational medium for product design. A qualitative approach was employed through observational analysis of occupation-themed board games. The study identifies mechanics, dynamics, and aesthetic during gameplay. The findings indicate that resource management and progressive development mechanics effectively simulate real-world work processes. Dynamics such as action planning and resource counting foster strategic decision-making, while strong thematic integration enhances immersion and supports understanding of the represented profession. These findings provide a conceptual basis for designing board games as educational media to introduce the product designer profession to high school students.

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Journal Info

Abbrev

srjd

Publisher

Subject

Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences

Description

Focus and scope of SRJD research areas include visual communication design, interior design & architecture, fashion design, design and culture, which emphasize the value aspect that is essential to the enhancement of human beings. SRJD published an original copy of articles research manuscript that ...