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All Journal Serat Rupa: Journal of Design
Hedi Cintya
Fakultas Industri Kreatif, Universitas Surabaya, Surabaya, Indonesia
Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Analisis Family-Type Board Game Menggunakan Kerangka MDA Untuk Perancangan Media Pengenalan Desain Produk Claritza Nathania Setiadi; Guguh Sujatmiko; Hedi Cintya
Serat Rupa: Journal of Design Vol 10 No 2 (2026): JULI 2026
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v10i2.11630

Abstract

The product designer profession plays an important role in the creative industry; however, interest among younger generations remains relatively low. An engaging and accessible medium is needed to introduce the complexity of this profession to high school students. This study analyzes family-type board games using the MDA (Mechanics, Dynamics, Aesthetics) framework as a foundation for designing an introductory educational medium for product design. A qualitative approach was employed through observational analysis of occupation-themed board games. The study identifies mechanics, dynamics, and aesthetic during gameplay. The findings indicate that resource management and progressive development mechanics effectively simulate real-world work processes. Dynamics such as action planning and resource counting foster strategic decision-making, while strong thematic integration enhances immersion and supports understanding of the represented profession. These findings provide a conceptual basis for designing board games as educational media to introduce the product designer profession to high school students.
Co-Authors Claritza Nathania Setiadi Guguh Sujatmiko