<![CDATA[The level of understanding of early childhood regarding traffic signs is still relatively low. Based on initial observations at TK Islam Annur Cilegon, it was found that 90% of children were unable to recognize the shape and meaning of basic traffic signs. This problem is caused by the use of conventional learning media. As a solution, the Student Creativity Program (PKM) team developed and implemented interactive Augmented Reality (AR)-based learning media that allows children to recognize traffic signs through 3D objects in a real and enjoyable way. The activity was carried out in three stages, namely preparation, socialization implementation, and evaluation, involving 20 children as the activity model. The evaluation results showed a very significant improvement in children's understanding, from an average pre-test score of 4% to 91% in the post-test. This 87% improvement proves that Augmented Reality-based learning media is effective in improving the understanding and learning interest of early childhood toward traffic signs.]]>
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