AMMA : Jurnal Pengabdian Masyarakat
Vol. 5 No. 6 : Juli (2026): AMMA : Jurnal Pengabdian Masyarakat

Strategi Komunikasi Negosiasi Dalam Transaksi Jual Beli Ternak Pada Kelompok Tani Bumi Sinar Mukti Kabupaten Bandung

Meiyanti Nurchaerani (Universitas Esa Unggul)
Ario Pamungkas (Universitas Esa Unggul)
Alfian (Universitas Esa Unggul)
Syahiid Hidayatullah Rizkyka Hartadhi (Universitas Padjadjaran)
Agus Firmansyah (Universitas Esa Unggul)



Article Info

Publish Date
30 Jul 2026

Abstract

Bumi Sinar Mukti Farmers Group in Bandung Regency faces communication problems in livestock buying and selling transactions rooted in high trust among members and a lack of structured negotiation communication understanding. Cases such as verbal agreements without documentation result in payment arrears lasting months, causing internal conflicts that threaten group solidarity. This community service aims to improve understanding and skills in negotiation communication and basic legal literacy in buying and selling transactions. The methods used included FGDs to explore root causes, negotiation communication training, and assistance in creating simple written agreements. Results showed increased member understanding of the importance of written agreements, assertive yet relationship-preserving negotiation techniques, and reduced potential for conflict due to miscommunication. In conclusion, strengthening negotiation communication and transaction literacy can be a sustainable solution for the harmony and economic sustainability of farmer groups.

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Journal Info

Abbrev

amma

Publisher

Subject

Humanities Chemistry Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing

Description

- Ilmu Komputer - Kemasyarakatan - Manajemen - Ekonomi - Manajemen - Agama - Ilmu Hukum - Pendidikan - Pertanian - Sastra - Teknik - Dan Bidang Ilmu ...