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Agus Firmansyah
Fakultas Ilmu Komunikasi, Universitas Esa Unggul
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Socialization and Education about Paylater and Online Loans for Vocational Students in Order to Reduce Hedonistic Behavior Putri Syuhada; Een Mardiyanti; Agus Firmansyah; Suri Purnami; Haris Pinagaran Nasution; Teddy Prasetyo
CSR International Journal Vol. 4 No. 1: December 2024
Publisher : ALTSA Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35307/csrij.v4i1.49

Abstract

Socialization and Education About Paylater and Online Loans at Tarbiyah Islamiyah Private Vocational Schools to Reduce Hedonistic Behavior aims to provide education about paylater, online loans, using social media wisely and managing healthy finances. In order to run PMKM activities smoothly, the service team conducted a data collection technique by interviewing the Tarbiyah Islamiyah Private Vocational School. The solution provided is to find knowledge transfer through seminars on Socialization and Education about Paylater and Online Loans at Tarbiyah Islamiyah Private Vocational Schools to reduce hedonistic behavior. The cost of implementing PMKM activities is needed at Rp.1,500,000 (one million five hundred thousand rupiah) and requires physical facilities such as infocus, Mic, Speaker and certificates for schools and students of Tarbiyah Islamiyah Private Vocational School. After carrying out community service activities in the form of training and seminars to students, the results of the service were obtained that: Challenges in educating students about the negative impact of paylater, the dangers of online loans , hedonistic behavior, and the importance of implementing healthy financial behavior, such as saving, at Tarbiyah Islamiyah Private Vocational School, have been overcome with interesting and interactive educational activities. This activity includes providing an understanding of the risks of using paylater and loans, the impact of hedonistic behavior in finance, and the importance of saving early as a step to manage finances wisely. One of the programs carried out is personal financial management and healthy financial planning training, which aims to form a positive mindset towards money and wise use of financial services. This educational activity has succeeded in increasing students' understanding of the importance of having healthy financial behavior with an average knowledge achievement result of 94% in paylater material, 91% in loan material, 87% in hedonism material, and 66% in healthy financial behavior material. However, the absence of a program that specifically addresses the threat of the dangers of consumptive behavior such as hedonism and the long-term impact of the use of paylater and loans is a challenge that needs to be overcome further. With a fun and creative approach, it is hoped that this educational activity can continue to expand awareness among students about the importance of wise financial management, as well as encourage them to be more active in implementing healthy financial behaviors, such as saving, in order to maintain their economic well-being in the future.
Strategi Komunikasi Negosiasi Dalam Transaksi Jual Beli Ternak Pada Kelompok Tani Bumi Sinar Mukti Kabupaten Bandung Meiyanti Nurchaerani; Ario Pamungkas; Alfian; Syahiid Hidayatullah Rizkyka Hartadhi; Agus Firmansyah
AMMA : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 : Juli (2026): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

Bumi Sinar Mukti Farmers Group in Bandung Regency faces communication problems in livestock buying and selling transactions rooted in high trust among members and a lack of structured negotiation communication understanding. Cases such as verbal agreements without documentation result in payment arrears lasting months, causing internal conflicts that threaten group solidarity. This community service aims to improve understanding and skills in negotiation communication and basic legal literacy in buying and selling transactions. The methods used included FGDs to explore root causes, negotiation communication training, and assistance in creating simple written agreements. Results showed increased member understanding of the importance of written agreements, assertive yet relationship-preserving negotiation techniques, and reduced potential for conflict due to miscommunication. In conclusion, strengthening negotiation communication and transaction literacy can be a sustainable solution for the harmony and economic sustainability of farmer groups.
Komunikasi Persuasif Tim Business Development dalam Membangun Kepercayaan Titip Kunci Pemilik Apartemen di Jendela360 Al Satria Diah; Euis Heryati; Fajarina .; Agus Firmansyah
Journal of Media and Communication | E-ISSN : 3063-9581 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

Penelitian ini mengkaji bagaimana tim business development (BD) Jendela360 membangun kepercayaan pemilik apartemen dalam layanan titip kunci. Penelitian ini merespons kesenjangan antara jumlah Leads yang masuk dan unit yang berhasil mencapai tahap penitipan kunci pada Kuartal III 2025. Dengan pendekatan kualitatif studi kasus dalam paradigma post positivisme, data dikumpulkan melalui wawancara mendalam terhadap tiga anggota BD, satu manajer BD, dan tiga pemilik apartemen, didukung observasi non partisipan dan dokumentasi. Analisis data dilakukan melalui reduksi data, penyajian data, serta penarikan dan verifikasi kesimpulan, diperkuat triangulasi sumber, metode, dan teori. Hasil penelitian menunjukkan bahwa komunikasi persuasif BD terlihat melalui kredibilitas sumber yang dibangun melalui tiga dimensi yang saling berkaitan, yaitu expertise, trustworthiness, dan goodwill, yang dinilai pemilik secara bertahap ketika menerima informasi, mengajukan pertanyaan, menyampaikan kekhawatiran, dan mengamati respons BD. Fungsi sikap pemilik berupa pertimbangan utilitarian, knowledge, dan ego defensive membantu menjelaskan apa yang dipertimbangkan pemilik saat menerima pesan persuasif, dan unsur komunikasi interpersonal berupa keterbukaan, empati, dukungan, kepositifan, dan kesetaraan menggambarkan kredibilitas tersebut terbentuk. Penelitian ini juga menemukan hambatan psikologis, perseptual, dan informasional yang terbukti dikelola melalui ketiga dimensi kredibilitas yang sama. Kepercayaan berkembang secara bertahap seiring pemilik menilai informasi, konsistensi respons, kredibilitas komunikator, dan pengalaman mereka secara keseluruhan selama interaksi.
Analisis Semiotika John Fiske pada Lirik dan Video Klip Lagu Mangu Karya Fourtwnty ft. Charita Utami Rizta Febrinatasya; Meiyanti Nurchaerani; Paundra Jhalugilang; Agus Firmansyah
Journal of Media and Communication | E-ISSN : 3063-9581 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jmc.v3i1.1799

Abstract

This study aims to analyze the intercultural communication methods found in the lyrics and video clip of the song Mangu by Fourtwnty ft. Charita Utami using John Fiske's semiotic analysis. The song "Mangu" was chosen because it tells the story of a relationship between two people with different beliefs, which creates conflict and confusion within them, and conveys various cultural meanings through words and actions. This study used a descriptive qualitative approach and collected data by recording the song's lyrics and scenes in the video clip on YouTube. The analysis was conducted based on John Fiske's three levels of understanding: the level of reality, the level of representation, and the level of ideology. The results show that at the level of reality, intercultural communication is visible through facial expressions, hand gestures, clothing, the setting, and the use of language in the lyrics, which demonstrates the problems arising from differences in beliefs. In terms of representation, the use of cinematographic techniques, image composition, lighting, color, and the harmony of the lyrics with the visuals reinforce the meaning of inner conflict, loss, and the difficulty of reconciling cultural differences. Meanwhile, at the ideological level, there are depictions of pluralism, tolerance, humanitarian values, and respect for diversity, demonstrating that cultural and belief differences can be challenging in human relationships but must be faced with mutual respect. This research is expected to contribute to the study of media semiotics, particularly in understanding how intercultural communication is conveyed through music and video clips as forms of mass communication.
Pengaruh Persepsi Konsumen pada Produk dan Kredibilitas Influencer Tasya Farasya terhadap Keputusan Pembelian Produk Rare Beauty melalui Media Sosial Tiktok Nadhira Aulia Sahara; Endang Roh Suciati; Ummanah; Agus Firmansyah
Arus Jurnal Sosial dan Humaniora Vol 6 No 2: Agustus (2026)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajsh.v6i2.3332

Abstract

Perkembangan media sosial telah mengubah strategi pemasaran pada industri kosmetik, salah satunya melalui pemanfaatan beauty influencer sebagai sumber informasi bagi konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh persepsi konsumen dan kredibilitas beauty influencer terhadap keputusan pembelian produk Rare Beauty melalui media sosial TikTok. Penelitian menggunakan pendekatan kuantitatif dengan metode survei dan jenis penelitian eksplanatif. Populasi penelitian adalah pengguna aktif TikTok di Indonesia yang pernah melihat konten Tasya Farasya mengenai produk Rare Beauty. Sampel penelitian berjumlah 400 responden yang dipilih menggunakan teknik purposive sampling. Pengumpulan data dilakukan melalui penyebaran kuesioner menggunakan skala Likert lima poin. Data dianalisis menggunakan regresi linear berganda dengan bantuan SPSS 27 setelah melalui uji validitas, reliabilitas, dan uji asumsi klasik. Hasil penelitian menunjukkan bahwa persepsi konsumen dan kredibilitas beauty influencer berpengaruh positif dan signifikan terhadap keputusan pembelian. Secara simultan, kedua variabel mampu menjelaskan 71,0% variasi keputusan pembelian (R² = 0,710), sedangkan 29,0% dipengaruhi oleh faktor lain di luar model penelitian. Penelitian ini menyimpulkan bahwa persepsi konsumen yang positif dan kredibilitas beauty influencer yang tinggi merupakan faktor penting dalam meningkatkan keputusan pembelian produk Rare Beauty melalui TikTok.
Analisis Semiotika Mengenai Representasi Pesan Cinta Bertepuk Sebelah Tangan dan Hubungan Toxic dalam Lagu-Lagu Karya Billie Eilish Nurul Hafid; Sumartono Sumartono; Agus Firmansyah; Juandanilsyah Juandanilsyah
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 3 No. 4 (2026): Oktober : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v3i4.1226

Abstract

Music is one of the ways people communicate, and it can express messages and emotional experiences through lyrics and the visuals in music videos. This study aims to examine the portrayal of messages about love that is one-sided and toxic relationships in songs created by Billie Eilish. This study uses a qualitative approach with the semiotic analysis method by Roland Barthes, which includes the meanings of denotation, connotation, and myth. The research focuses on six songs: The Greatest, Birds of a Feather, Wildflower, Watch, When The Party Is Over, and Happier Than Ever. The research data is analyzed using the lyrics and visual elements found in the song and music video. Research shows that unrequited love is shown through hope, waiting, emotional dependence, fear of losing someone, anxiety, and inner conflict caused by unbalanced feelings. Meanwhile, toxic relationships are shown through emotional imbalance, ignoring a partner's needs, manipulating feelings, one-sided sacrifices, control in the relationship, and losing self-respect. In mythological terms, research shows there is criticism against the idea that sacrifice and suffering are signs of true love. This research concludes that Billie Eilish's songs are not just for entertainment, but also serve as a way to communicate, reflecting the reality of romantic relationships while highlighting the importance of awareness, emotional boundaries, and self-respect in building healthy relationships.
Brand Awareness, Brand Image, and Honda BeAT Purchase Decisions in South Tangerang Fandi Fansuri; Agus Firmansyah
Locus Journal of Academic Literature Review Vol 5 No 9 (2026): September
Publisher : LOCUS MEDIA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56128/ljoalr.v5i9.1189

Abstract

Brand awareness and brand image are widely examined in consumer research, including studies of Honda BeAT, but the interpretation of purchase-decision questionnaires within small residential communities requires closer attention. This cross-sectional study analyzes associations among brand awareness, brand image, and self-reported purchase-decision readiness among 94 eligible residents of Setneg Residential Complex, RW 06, South Tangerang. Participants were recruited through purposive and convenience sampling and completed a four-point Likert questionnaire comprising 39 items. Reported multiple-regression estimates were positive for brand awareness (B = 0.533; t = 4.586; p < .001) and brand image (B = 0.589; t = 4.094; p < .001). The overall model was significant (F = 19.260; p < .001), with adjusted R² = .282. Descriptive scores were 63.28%, 65.25%, and 55.70% of the respective scale maxima. The study offers a bounded account of brand-related perceptions in a neighborhood sample while distinguishing purchasing readiness from verified transactions. Measurement overlap, nonprobability recruitment, incomplete model-output documentation, and missing ethics declarations limit stronger inferences and require author verification before publication.
Co-Authors Al Satria Diah Alfian Een Mardiyanti Euis Heryati Fajarina . Fandi Fansuri Haris Pinagaran Nasution Juandanilsyah Juandanilsyah Meiyanti Nurchaerani Nadhira Aulia Sahara Nurchaerani, Meiyanti Nurul Hafid Pamungkas, Ario Paundra Jhalugilang Rizta Febrinatasya Suciati, Endang Roh Sumartono, Sumartono Suri Purnami - Syahiid Hidayatullah Rizkyka Hartadhi Syuhada, Putri Teddy Prasetyo Ummanah Ummanah, Ummanah