<![CDATA[The low participation rate in higher education in Indonesia, particularly in semi-rural areas, is often rooted in information deficits, financing myths, and students' psychological barriers. This study aims to describe the implementation, analyze student responses, and evaluate the effectiveness of the higher education socialization program at SMA Negeri 1 Susukan. Employing a descriptive qualitative approach, the study involved tenth-grade students, Guidance and Counseling (BK) teachers, and Field Experience Practice (PPL) university students as key participants. Data collection was conducted through participant observation, in-depth interviews, and documentation, followed by analysis using the interactive model of Miles and Huberman. The results indicate that socialization utilizing a multimodal approach integrating informative exposure, visual media, and role modelling is effective in enhancing students' academic literacy regarding selection pathways (SNBP/SNBT) and KIP Kuliah scholarship opportunities. Affectively, this intervention succeeded in transforming students' perceptions from doubt driven by economic constraints into academic optimism. However, complex variations in responses were identified: the majority of students exhibited a significant increase in motivation, while a segment remained constrained by structural family economic realities and a lack of parental support. The conclusion asserts that socialization is a vital instrument for opening initial horizons but requires sustainable career guidance support and parental involvement to address persistent external barriers.]]>
Copyrights © 2026
