<![CDATA[This study examines the interest of Economics Education students at Universitas Pendidikan Indonesia (UPI) in pursuing the teaching profession through the perspective of Rational Choice Theory. It analyzes the influence of salary, quality of work life, social prestige, recognition, and social welfare on students’ career preferences. The findings indicate that teachers’ salaries are perceived as inadequate, while the challenging yet satisfying nature of teaching remains a major attraction. The teaching profession also maintains respected social prestige, and students expect recognition and rewards for their dedication. Based on Rational Choice Theory, these factors significantly shape students’ interest in becoming teachers. Although salary is relatively low, positive work experiences, opportunities for self-development, social recognition, and professional dignity become important considerations in career decision-making. This study recommends several strategic actions, including increasing salaries in accordance with teachers’ contributions, creating supportive and conducive working environments, expanding professional development opportunities, strengthening recognition and achievement programs, and improving the public image of the teaching profession. These findings provide useful insights for educational institutions and policymakers in designing effective strategies to attract qualified students. Enhancing financial compensation, workplace quality, social recognition, and professional prestige may encourage more talented graduates to choose teaching as a long-term career successfully.]]>
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