<![CDATA[The development of digital technology through e-commerce has significantly transformed people’s consumption patterns to become more practical, fast, and efficient, including within religious communities such as Robithoh Al Atho Wa Al Irfan (RAWI). Easy access, digital promotions, discounts, flash sales, and free shipping have influenced the consumption behavior of the organization’s members. This study aims to analyze the meaning of consumption through e-commerce, the consumer decision-making process, and the role of Islamic values in shaping the consumption behavior of RAWI members from the perspective of maqashid sharia. The research employs a qualitative approach with a case study method through participant observation, in-depth interviews, and documentation, which are analyzed using the Miles and Huberman model. The findings reveal that consumption through e-commerce is not only understood as fulfilling needs but also as part of a modern lifestyle that emphasizes practicality and efficiency. The consumer decision-making process is influenced by both rational and emotional factors simultaneously. Islamic values have served as normative guidelines for members’ consumption behavior; however, their implementation remains partial and has not fully controlled consumptive behavior in the digital era.]]>
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