<![CDATA[Objective: This study aims to examine the influence of green human resources and green environmental strategies on circular business practices in food and beverage MSMEs in East Java, with innovation as a mediating variable and business ecosystem collaboration as a moderating variable. Method: This study used a quantitative explanatory approach. Data were collected through questionnaires from 278 food and beverage MSMEs in Surabaya City, Gresik Regency, Malang Regency, and Malang City. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Results: The results show that green human resources and green environmental strategies have a positive and significant effect on innovation and circular business practices. Innovation also has a positive effect on circular business practices and mediates the relationship between green human resources, green environmental strategies, and circular business practices. Furthermore, business ecosystem collaboration has been shown to strengthen the influence of green human resources and green environmental strategies on circular business practices. Novelty: The novelty of this research lies in the integration of green human resources, green environmental strategies, innovation, and business ecosystem collaboration in one model to explain circular business practices in food and beverage MSMEs in East Java.]]>
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