International Journal of Accounting & Finance in Asia Pasific
Vol 9, No 2 (2026): June 2026

The Influence of Artificial Intelligence on Revenue Performance: Evidence from Platform-Based Illustrators

Fitria Ayu Lestari Niu (Institut Agama Islam Negeri Manado)
Shadrina Hadis (Institut Agama Islam Negeri Manado)
Radlyah Hasan Jan (Institut Agama Islam Negeri Manado)
Jamaludin Hasan (Institut Agama Islam Negeri Manado)



Article Info

Publish Date
20 Jun 2026

Abstract

Artificial Intelligence (AI) has reshaped the competitive landscape of the platform-based creative economy and has implications for the sustainability of digital business actors' income. This study empirically examined the influence of AI development on the income performance of illustrators on platform X (Twitter) from an accounting and financial perspective. This study used an explanatory quantitative approach, involving 385 illustrators from the Artist's Base community, selected using simple random sampling. Data analysis was performed using simple linear regression to identify the relationship between AI-based competitive pressures and illustrator income levels. The results showed that AI had a significant effect on illustrators' income (b = 0.330, p 0.05; R² = 7.4%). These findings indicate that AI serves as a financial risk factor, increasing price pressures, enhancing market transparency, and increasing exposure to revenue volatility. However, its contribution to income variation is relatively limited, so other strategic factors, such as the differentiation of work, digital reputation, and adaptability to the dynamics of the digital creative market, continue to influence illustrators' financial sustainability. This study contributes to the accounting literature by positioning AI as a measurable financial determinant rather than a pure technological innovation.

Copyrights © 2026






Journal Info

Abbrev

IJAFAP

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

IJAFAP aims to feature narrative, theoretical, and empirical-based research articles within the abovementioned fields. The journal welcomes articles relating to the current issues of financial decision making as well as its impact on society. IJAFAP carries out the mission to feature narrative, ...