JURNAL MANAJEMEN MOTIVASI
Vol 22 No 1 (2026): Jurnal Manajemen Motivasi

Entrepreneurial Leadership And Sustainable Performance Of Border Agroindustrial MSEMs: The Role Of Human Resources Digital Capabilities And Innovation Capabilities In Sambas Regency

Angga Tritisari (Unknown)
Nur Afifah (Unknown)
Mustaruddin (Unknown)
Titik Rosnani (Unknown)

Article Info

Publish Date
30 Jun 2026

Abstract

This study examines the influence of EWOM, social media marketing, and perceived quality on purchase intention through brand image among consumers in Purwokerto. Using a quantitative approach, data was collected from 150 respondents and analyzed using SmartPLS. The results show that EWOM, social media marketing, and perceived quality significantly affect brand image and purchase intention. Brand image also has a positive effect on purchase intention and mediates these relationships. These findings highlight the importance of digital marketing strategies and perceived quality in strengthening brand image and increasing purchase intention. Keywords: Entrepreneurial Leadership; HR Digital Capabilities; Innovation Capabilities; Sustainable Performance; Agro-Industrial MSMEs; SEM-PLS, Border Areas

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Journal Info
JURNAL MANAJEMEN MOTIVASI
Website

Abbrev

jm_motivasi

Publisher

Universitas Muhammadiyah Pontianak

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Motivasi (JMM) adalah Jurnal Ilmiah Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Pontianak yang diterbitkan secara berkala 2 (dua) kali dalam satu tahun (Juni dan Oktober) sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan di bidang ilmu manajemen ...