JURNAL MANAJEMEN MOTIVASI
Vol 22 No 1 (2026): Jurnal Manajemen Motivasi

The Effect of Entrepreneurial Orientation, Product Quality, and Digital Marketing on Business Sustainability with Business Agility as a Mediating Variable in MSMEs in the Madiun Residency

Vita Arista Widi (Unknown)
Yusup Arip (Unknown)
Wijianto (Unknown)

Article Info

Publish Date
26 Jun 2026

Abstract

This study examines the effects of entrepreneurial orientation, product quality, and digital marketing on the business sustainability of batik MSMEs in the Madiun Residency, with business agility as a moderating variable. Using a quantitative approach, data were collected from 132 respondents and analyzed using PLS-SEM. The findings show that entrepreneurial orientation, product quality, and digital marketing positively and significantly affect business sustainability. Business agility strengthens the relationship between these factors and sustainability. This study contributes to adaptive sustainability strategies for batik MSMEs. Keywords: Entrepreneurial Orientation; Product Quality; Digital Marketing; Business Agility; Business Sustainability

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Journal Info
JURNAL MANAJEMEN MOTIVASI
Website

Abbrev

jm_motivasi

Publisher

Universitas Muhammadiyah Pontianak

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Motivasi (JMM) adalah Jurnal Ilmiah Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Pontianak yang diterbitkan secara berkala 2 (dua) kali dalam satu tahun (Juni dan Oktober) sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan di bidang ilmu manajemen ...