Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JURNAL MANAJEMEN MOTIVASI
Yusup Arip
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Effect of Entrepreneurial Orientation, Product Quality, and Digital Marketing on Business Sustainability with Business Agility as a Mediating Variable in MSMEs in the Madiun Residency Vita Arista Widi; Yusup Arip; Wijianto
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.9075

Abstract

This study examines the effects of entrepreneurial orientation, product quality, and digital marketing on the business sustainability of batik MSMEs in the Madiun Residency, with business agility as a moderating variable. Using a quantitative approach, data were collected from 132 respondents and analyzed using PLS-SEM. The findings show that entrepreneurial orientation, product quality, and digital marketing positively and significantly affect business sustainability. Business agility strengthens the relationship between these factors and sustainability. This study contributes to adaptive sustainability strategies for batik MSMEs. Keywords: Entrepreneurial Orientation; Product Quality; Digital Marketing; Business Agility; Business Sustainability
Co-Authors Vita Arista Widi Wijianto Wijianto