JURNAL MANAJEMEN MOTIVASI
Vol 22 No 1 (2026): Jurnal Manajemen Motivasi

Consumer Satisfaction as a Mediator of the Effects of Food Quality and Price on Repurchase Intention at Hisana Fried Chicken in Palu City

Miska Auliyah (Unknown)
Muzakir (Unknown)
Zakiyah Zahara (Unknown)
Farid (Unknown)

Article Info

Publish Date
30 Jun 2026

Abstract

This study examines the effects of food quality and price on repurchase intention, with consumer satisfaction as a mediating variable, at Hisana Fried Chicken in Palu City. Using a quantitative approach, data were collected through questionnaires from 180 respondents selected by purposive sampling. The data were analyzed using SEM-PLS. The results show that food quality and price have positive and significant effects on consumer satisfaction and repurchase intention. Consumer satisfaction also significantly mediates the effects of food quality and price on repurchase intention. These findings highlight the importance of maintaining food quality and appropriate pricing to encourage repurchase intention. Keywords: Food Quality; Price; Consumer Satisfaction; Repurchase Intention

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Journal Info
JURNAL MANAJEMEN MOTIVASI
Website

Abbrev

jm_motivasi

Publisher

Universitas Muhammadiyah Pontianak

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Motivasi (JMM) adalah Jurnal Ilmiah Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Pontianak yang diterbitkan secara berkala 2 (dua) kali dalam satu tahun (Juni dan Oktober) sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan di bidang ilmu manajemen ...