JURNAL MANAJEMEN MOTIVASI
Vol 22 No 2 (2026): Jurnal Manajemen Motivasi

The Effect of Customer Experience and Perceived Enjoyment on Revisit Intention at 818 Billiard X Nati Coffee Palu

Isra Mawarni Tahir Stella (Unknown)
Santi, Ira Nuriya (Unknown)
Rombe, Elimawaty (Unknown)
Fitrisam, Syarifah Aliyah (Unknown)

Article Info

Publish Date
06 Aug 2026

Abstract

This study examines the inconsistent effects of Customer Experience and Perceived Enjoyment on Revisit Intention at 818 Billiard X Nati Coffee. It aims to analyze the partial and simultaneous effects of both variables. An explanatory quantitative design was applied using purposive sampling, a Likert-scale questionnaire, and multiple linear regression with 90 respondents. The results show that Customer Experience has no significant effect, whereas Perceived Enjoyment has a positive and significant effect; jointly, both variables are significant, with an R² of 65.6%. The findings imply that management should prioritize enjoyment, comfort, entertainment, and facility quality to encourage repeat visits.

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Journal Info
JURNAL MANAJEMEN MOTIVASI
Website

Abbrev

jm_motivasi

Publisher

Universitas Muhammadiyah Pontianak

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Motivasi (JMM) adalah Jurnal Ilmiah Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Pontianak yang diterbitkan secara berkala 2 (dua) kali dalam satu tahun (Juni dan Oktober) sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan di bidang ilmu manajemen ...